The Chainsmokers Lead Isle of MTV
The Chainsmokers are to headline this year’s Isle of MTV Malta music festival in June with Malta hosting the fun-in-the-sun for the 11th consecutive year. Abigail Parkin
MTV’s announcement sees The Chainsmokers follow global acts including Lady Gaga, The Black Eyed Peas and Nelly Furtado to top the bill at the annual open-air music festival. The multi-platinum selling duo will perform the closing set at the event on Tuesday 27th June.
Their debut single #Selfie shot The Chainsmokers into the global charts back in 2014 but their electro-dance compositions reached new heights with their 2016 single Closer which recently broke the record for number of weeks at #1 on the Billboard Dance/Mixshow chart, topping the chart 17 weeks running.
Alex Pall and Drew Taggart, the guys behind The Chainsmokers, left it to their fans to decide whether they were to release an album. Now by public demand, they will release their debut album this year via Columbia / Disruptor Records. Their latest single Paris is out now.
“The Chainsmokers absolutely dominated 2016 & we couldn’t be more excited to have them join us in Malta for Isle of MTV this year. It’s going to be an amazing, must experience event!” said Bruce Gillmer, EVP, Music, Talent Programming and Events, MTV.
MTV’s partnership with the Malta Tourism Authority was recently renewed for a further four years. Isle of MTV Malta will be filmed and edited into a 60-minute special that will broadcast across 20 MTV channels throughout Europe. The show will also be supported across all MTV social media platforms as well as via a bespoke website and this integrated marketing campaign aims to further cement and promote Malta’s position as a holiday destination for young people. MTV reports that the 10-year tenure of Isle of MTV in Malta has increased the number of under-24 age group of visitors to the island by 120% and now accounts for 20% of all tourists.
See our 2016 review IOM Malta here: