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Annabel's Cultural Committee

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Annabel’s has enlisted a formidable creative coterie to bring cultural magic to the Mayfair institution ahead of its opening later this year. Abigail Parkin.

 

The Cultural Committee will comprise photographer Mario Testino, fashion and style commentator Derek Blasberg, make-up artist CharlotteTilbury and contemporary art influencer Hikari Yokoyama.

Opened by Mark Birley in 1963, Annabel’s has been host to names such as Frank Sinatra and Elizabeth Taylor and ushered in a new generation of musicians and models to carouse under its vaulted ceilings. Later this year Annabel’s will move two doors down from 44 to 46 Berkeley Square in a spectacular relaunch.  

Creative counsel, Testino will work with Martin Brudnizki and the Annabel’s team on aspects of the atmosphere and setting the tone for the ‘now’ generation. The renowned photographer will collaborate with Hikari Yokoyama on a modern-day version of the Annabel’s Triptych; a piece originally painted by John Ward to celebrate the venue’s 20th anniversary featuring the Club’s founding members. The 2017 version will feature some of  Annabel’s most influential members – quite a potential roll-call when figures such as Leonardo DiCaprio, Kate Moss, Tom Cruise, Lady Gaga, Madonna and Anna Wintour have all frequented. Who exactly will feature is yet to be decided.

 

Mario Testino (pictured) said: “It is amazing to be involved in the creative process of reimagining such an iconically British institution. I have many fantastic memories of the nights I’ve spent at Annabel’s, and I’m excited to be part of her next chapter.”

Best-selling author Derek Blasberg will be the club’s discerning sartorial eye. “Over the decades Annabel’s has hosted a veritable who’s who of the fashion elite,” he said. “It’s a place that is synonymous with great taste, indulgence and fabulous style. In a place like Annabel’s it’s impossible to feel – and look – anything but spectacular and I’m thrilled to be offering my creative input.”

Annabel’s also gets a beauty director in the shape of make-up artist, Charlotte Tilbury who is charged with seeing that the club looks and feels sensational. And she should know, with A-list clients and friends including Cara Delevingne and Penelope Cruz.  

Owner of the iconic Mayfair venue Richard Caring said: “London, as the greatest city in the world, deserves the world’s greatest club. Annabel’s, as the world’s greatest club, is assembling a collective of people unparalleled in their fields. Mario Testino has - and continues to be - an absolute force, using his genius in the worlds of photography and creativity. We welcome him to our family.”

The member’s club will be opened in an 18th Century, Grade One listed Georgian Townhouse. At 26,000 square feet, the new Club will offer much more space than the original. For the first time, Annabel’s will offer an all-day and all-night experience, with new and additional floors for Members to work, dine and entertain their guests.

 

Membership enquiries - email membership@annabels.co.uk

Savills - Euro Travel Megatrends Report

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Global property expert Savills has launched a report which identifies the key trends expected to drive the travel sector by 2030. Abigail Parkin

Its European Hotels Megatrends report predicts that Europe will continue to be the preferred destination for a rising number of ‘silver’ travellers from the EU, Asia and Middle East. These travellers will belie age to opt for more active and sporty getaways by 2030 - in common with younger travellers seeking the same pursuits.

The report sees single holidaymakers across all generations forming a larger share of travellers who will want to meet like-minded people. This is expected to put the onus on hotels to be more accommodating of solo  travellers. It’s partially driven by future traveller confidence in digital connectivity, giving rise to more obscure alternatives in location choice.

Social media will further fuel holidays that allow travellers to “access the inaccessible”. The report goes on to claim that with no new destinations by 2030, travellers will find creative spots that impress their social media followers. It appears that the reward will lie in the risk of uncharted destinations.

Hotel trends are forecast as including facial recognition software across venues to target business travellers, speeding up check-in. Lobbies will offer large, elaborate work/social spaces, with extended food and drink options, as hotels compete with serviced office providers. Also 3D motion technology will allow travellers real-time interaction with colleagues in “immersive” environments. Technology will personalise hotel stays with guests being greeted by their favourite film on TV and their chosen lighting levels as the hotel industry competes with home-sharing platforms.

Ecotourism is expected to rule life by 2030 but without compromising traveller comfort so hotels will need to demonstrate how they minimise their carbon footprint and use fair trade products and support local communities.

George Nicholas, global head of hotels at Savills, said: “Young travellers prioritise ‘experience’ and creating bespoke trips to maximise their leisure time, making them dubious of impersonal hotels and of following well-trodden tourist trails. Alongside this you have the already well-travelled baby boomers who are not willing to compromise on comfort or experience as they grow older. Hotels therefore will need to focus on what they can provide that is truly unique and how they can tailor and personalise their offer, be that for a 22 year old single traveller or a 65 year old couple, to continue to capture their custom in 2030.”

 

 

 

Summer Festivals Fuelled By Eat to the Beat

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Is Lady Gaga an avocado fan? Does Chris Martin enjoy a wild mushroom munch? The answers are all in a season’s work for long-time artist caterer Eat to the Beat .

The company’s hectic festival roster starts from now and end in. Eat to the Beat (ETTB) and parent company GIG will be delivering backstage, crew and VIP artist catering at 16 of the UK’s major festivals including Glastonbury at Worthy Farm, Somerset.

ETTB has 19 years of Glastonbury experience and has perfected an operational plan to be executed by a team of 10. The process is being overseen by Mary Shelley-Smith, ETTB’s global operations director. In short, her team will feed crews and artists, including the BBC’s crew and presenters, from the show build phase throughout the festival until site clearance.

 “Glastonbury involves meticulous planning and agility in delivery,” said Mary Shelley-Smith. “We bring our own equipment onto site which includes sinks and hot water provision. A 50-strong team supported by numerous volunteers serve breakfast, lunch and dinner to 950 people each day, but over the main festival days Eat to the Beat will serve over 13,000 meals. “Our team of around 20 chefs will provide a 24-7 service including three course lunches with lots of choice to suit every artist and crew taste we’ve come across!”

Crews from ETTB will be work until at major festivals throughout the summer, ending at Leeds Festival in August. Interim stops include V Festival, Download and the Rewind Festivals.

See : www.globalinfusiongroup.com

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Nikki Beach At Cannes Film Festival

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Nikki Beach will be boosting the celebrations at the 70th Cannes Film Festival this week when the luxury lifestyle and hospitality brand hits its 15th anniversary in Cannes.

The global brand has been in attendance consecutively since its 2003 debut pop-up venue at the Festival, adding its own hedonist mix of music, dining, entertainment, fashion, film and art to Cannes’ premium partying.

Nikki Beach Cannes promises 2017 “to be the most elegant and entertaining year yet, with the pop-up playing host to a mix of soirees, candlelit dinners, private events, charitable cocktail receptions, press junkets and more.”

“Our first pop-up at Cannes, in 2003, feels like it was yesterday,” says Jack Penrod, founder and owner, Nikki Beach Worldwide. “Every year, we set out to create a destination that gives everyone a beachside location to chill out from their hectic schedules during the Festival, and every year, we come away with unforgettable memories.”

This time, Nikki Beach Cannes will partner with the Hollywood Foreign Press Association (HFPA) to host an event to honour “a charitable partner.” The HFPA will also offer a dedicated space within Nikki Beach Cannes for press interviews and will host lunches every day.

Previous celeb guests have included Robert De Niro, Morgan Freeman, Michael Douglas, Scarlett Johansson and Pharrell. Nikki Beach sponsors include Jacob & Co., Perrier Jouët, Elyx Vodka, Cointreau and Citroën Cars whose cars will be on display at the InterContinental Carlton at La Plage.

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Nikki Beach Cannes: 58 Blvd de la Croisette (at La Plage of the InterContinental Carlton Hotel) daily from May 17 - 28

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