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Bon Jovi heads new summer music event at Hyde Park

Bon Jovi has been announced as headline act at new music event, Barclaycard British Summer Time. Chris Page (25 Jan ’13)

AEG Live and The Royal Parks have revealed that Barclaycard British Summer Time will take place at Hyde Park, London and the event’s architects are set to announce a raft of big headliners in the coming weeks.

The event brings music fans a series of ticketed weekend performances, each linked by a midweek programme of diverse entertainment for all to enjoy. From Monday to Thursday, the entire Barclaycard British Summer Time site, saved for the main stage, will give visitors the chance to get involved in smaller, more intimate events offering film, music, literature, sport and a specific family day that will expand the Barclaycard British Summer Time experience to family-appeal.

Hyde Park will comprise four themed zones, each with its own specially designed installations and entertainment, high quality restaurants, bespoke salons, pubs, cocktail bars, cafes, bistros and independent food stalls. AEG Live has made a multi-million pound investment and a five-year commitment to make the experience memorable. The company has also committed to working with the natural surroundings of Hyde Park by announcing that it’s commissioning an internationally respected team of ecologists to advise on the planning and construction of Barclaycard British Summer Time.

Bon Jovi’s set will combine their global hits with new songs from the forthcoming What About Now? album, released March 25th  and part of their ‘Because We Can’ world tour.

AEG was awarded the five- year contract to create this event in Hyde Park towards the end of last year. Barclaycard has signed a five-year exclusive partnership with AEG and The Royal Parks to be the headline sponsor for the event from 2013.

Jim King of AEG Live and Event Director:

"Barclaycard British Summer Time takes everything we have learned indoors at our other venues - in creating the amazing experiences at The O2 - and shares it within the world’s greatest outdoor venue, Hyde Park. We literally started with a blank canvas and in Barclaycard British Summer Time, we have created what we believe to be the ultimate in summer events - fantastic music, great food, drinks, farmers’ markets, theatre, film - and much more incredible entertainment across a full 10 days. The list is endless!”

 

James RussellThe Royal Parks, Head of Events :

“This is a new era for entertainment in Hyde Park. Hyde Park has such a wonderful heritage in hosting world class concerts in the heart of London, dating back to 1969. Today, we are looking forward, and along with AEG Live, we are very excited to be bringing the Barclaycard British Summer Time event to this iconic location that is recognised around the world.”

 

Rob Hallett, President, International Touring, AEG Live:

“It is fabulous that, as we begin to celebrate a decade of working together with Bon Jovi, we come together again to launch a reimagined series of shows at the iconic Hyde Park.”

 

Dan Mathieson, Head of Sponsorship, Barclaycard:

“We’re excited to have partnered with AEG and to be the official partner for Barclaycard British Summer Time. Working with AEG and The Royal Parks places the Barclaycard brand at the forefront of some of the most exciting entertainment events the UK will see for the next five years. Barclaycard British Summer Time will give Barclaycard Unwind customers further opportunities to access a fantastic world of music, advance ticket sales and become part of Barclaycards newest technology initiatives; including, fast track entry and speedy contactless payments.”

 

Tickets on sale from Friday 1st February at www.bstlondon.com 

 


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