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Brand Launches

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Johnnie Walker Blue Label Club launch

This week saw the launch of the Johnnie Walker Blue Label Club which bills itself as the first private members’ club of its kind. The launch triggers a diary of future Johnnie Walker Blue Label events and privileges for its ‘invitation only’ club. Abigail Parkin (4 May 12)

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Secret Arts Foundation backs installation artists

Today sees the launch of the Secret Arts Foundation by Secret Productions Limited, the production company that’s brought vibrant festivals such as the Secret Garden Party, Glade, Wilderness and other events to the British event calendar.  Abigail Parkin (26 Apr 12)

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Red Carpet presents L’Odyssée de Cartier

After two years in the making, Cartier today revealed its cinematic gem "L’Odyssée de Cartier". The International online release of the three-and-a-half minute film depicts Cartier’s 165 years of jeweller expertise. Abigail Parkin (2 March ’12)

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Versace designs for H&M

Versace isn’t a brand to do things quietly. So when the designer made public its new collaboration with retailer H&M in New York, the ensuing launch party paraded ‘Versace DNA’. Out came Donatella Versace’s friend Uma Thurman while the reclusive Prince took the event tone even higher with his performance at the afterparty.

All the new Versace collections will be available in around 300 H&M stores worldwide, as well as online, from 17th November - minus the usual Versace price tag. Bethany Hutton-Stigga (12 Nov 11)

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Vertu Constellation launch

 

While Apple and Android  have been busy clashing in the courts Vertu has launched its Constellation handset at the imposing Palazzo Serbelloni in Milan. Vertu, a byword for luxury phones, celebrated the highly anticipated launch of its first touchscreen handset last week. Chris Page (27 Oct 11)

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Kings of Queens

Don’t believe all you read about the internet sapping print publishing creativity. Kitchen Sink Publishing is release a lavish new book featuring 80s pop icon Boy George. Kings of Queens is billed as “the official, definitive legacy edition of a stunning new coffee table book” and will retail at £499. Abigail Parkin (19 Sept 11)

The publisher sold out of a similar project on John Lydon and hopes to do the same withKings of Queens’s which charts the colourful journey of Boy George’s life. Read more

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Natural beauty

Red sandspurry, sleepy morning and scurvy grass might not sound too alluring but these plant extracts will have skin perfectionists running to their nearest Clarins counter for the new Vital Light Serum says Abigail Parkin (6 Sept ’11)

The Vital Light Serum is a skin tone perfector that in one single step has three luminosity-restoring actions on the skin. It fades out dark spots, it brightens age-related dull skin tone and it helps smooth and repair lines.

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My Fair Lady


Imagine the pages of Robb Report tumbling out into an exhibition – gleaming displays of all that’s rare in art, fine wine, cars and  jewellery  - and you have some idea of Masterpiece London’s ethos. (3 Aug' 11)

The Fair took place recently, reporting  visitor increase of nearly 60%  on last year - with millions of pounds in sales accrued during its week-long tenure at the Royal Hospital Chelsea.

Sat Bal spoke to Masterpiece London Fair director, Nicola Winwood and to Quintessentially’s Clare Gardner for the inside view on this year’s Masterpiece London.


 

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Gaga bottles it

You've reached the top of Forbes magazine's entertainment power list, so why not launch a perfume? That's what Lady Gaga has done with Womanity, her new fragrance, which recently got an airing on the Graham Norton Show and won favour with guest Gwyneth Paltrow who took a bottle with her.  Bethany Hutton-Stigga

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Glastonbury VIPs lord it with LBHQ and Halo

Planning to revolutionise the festival arena and the way festival VIPs party, LBHQ and The Halo Group has developed an innovative structure that hits Glastonbury this summer. Abigail Parkin (25 May 11)

 

By simplifying and reducing build times, and easing the ability of incorporating themes within the modular system means The Halo structure promises to revolutionise the look and impact of structures across the live events industry as a whole.

The collaboration with LBHQ will see a cutting edge creation within one of the festivals leading fields, Shangri-La. Cladding and production features can be easily added to the skeletal frame allowing a huge amount of artistic license.

“The festival experience has evolved over the last few years challenging brands and production teams to deliver experiential activations that stand out and offer a different experience to what people have seen before,” commented Sam Matthews, creative director of The Halo Group. “We believe our system will carve a new level of experimentation and creativity into the live events arena and we’re thrilled to be working with similarly creative-minded people at Shangri-La and Lovebullets this year allowing us to use our system to its full potential.”

The two-floor Halo Group structure will offer guests a downstairs party area whilst, LBHQ have created an upstairs chill out and cocktail lounge for VIPs. Envisage slippers, smoking jackets and cigars. A relaxed and cosy ambience, lounging on Chesterfield sofas, sipping a special Barrio bar cocktail watching the world go by on the balcony surrounded by luxurious rouge gathered curtains and atmospheric mood lighting...a vast contrast to the hectic shenanigans of the Shangri-La below.

 

 

The structure will be showcased on the 22nd – 26th June, LBHQ in the Shangri-La arena, Glastonbury Festival.