Brand Launches


My Fair Lady

Imagine the pages of Robb Report tumbling out into an exhibition – gleaming displays of all that’s rare in art, fine wine, cars and  jewellery  - and you have some idea of Masterpiece London’s ethos. (3 Aug' 11)

The Fair took place recently, reporting  visitor increase of nearly 60%  on last year - with millions of pounds in sales accrued during its week-long tenure at the Royal Hospital Chelsea.

Sat Bal spoke to Masterpiece London Fair director, Nicola Winwood and to Quintessentially’s Clare Gardner for the inside view on this year’s Masterpiece London.


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Gaga bottles it

You've reached the top of Forbes magazine's entertainment power list, so why not launch a perfume? That's what Lady Gaga has done with Womanity, her new fragrance, which recently got an airing on the Graham Norton Show and won favour with guest Gwyneth Paltrow who took a bottle with her.  Bethany Hutton-Stigga

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Glastonbury VIPs lord it with LBHQ and Halo

Planning to revolutionise the festival arena and the way festival VIPs party, LBHQ and The Halo Group has developed an innovative structure that hits Glastonbury this summer. Abigail Parkin (25 May 11)


By simplifying and reducing build times, and easing the ability of incorporating themes within the modular system means The Halo structure promises to revolutionise the look and impact of structures across the live events industry as a whole.

The collaboration with LBHQ will see a cutting edge creation within one of the festivals leading fields, Shangri-La. Cladding and production features can be easily added to the skeletal frame allowing a huge amount of artistic license.

“The festival experience has evolved over the last few years challenging brands and production teams to deliver experiential activations that stand out and offer a different experience to what people have seen before,” commented Sam Matthews, creative director of The Halo Group. “We believe our system will carve a new level of experimentation and creativity into the live events arena and we’re thrilled to be working with similarly creative-minded people at Shangri-La and Lovebullets this year allowing us to use our system to its full potential.”

The two-floor Halo Group structure will offer guests a downstairs party area whilst, LBHQ have created an upstairs chill out and cocktail lounge for VIPs. Envisage slippers, smoking jackets and cigars. A relaxed and cosy ambience, lounging on Chesterfield sofas, sipping a special Barrio bar cocktail watching the world go by on the balcony surrounded by luxurious rouge gathered curtains and atmospheric mood lighting...a vast contrast to the hectic shenanigans of the Shangri-La below.



The structure will be showcased on the 22nd – 26th June, LBHQ in the Shangri-La arena, Glastonbury Festival.


Working those heels


The sale of premium fashion house and shoe brand Jimmy Choo for £500m highlights the resilience of the luxury sector during the global downturn. The sum is nearly three times the sum paid by private-equity group TowerBrook Capital Partners, just four years ago. Sat Bal (24 May 11)

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Vanity Fair - Gucci & de Grisogono parties - Cannes Film Festival

While the film fraternity indulged in the annual back-pat that is the Cannes Film Festival, marketers seized the 63rd Festival opportunity to host a series of positioning events for luxury brands.  Sat Bal revisits the Côte d'Azur (21 May 10)

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Stage One in the dock

Scenic solutions specialist Stage One went dockside for the recent naming ceremony of the superliner, Azura, the latest addition to the P&O fleet. Abigail Parkin (20 May 10)


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Claridge’s teams up with DvF

Diane von Furstenberg is no stranger to dynastic marriages and this June sees the fruits of her liaison with Claridge’s in Mayfair. Sat Bal (15 May 10)



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Somerset House cooks up Tom's Kitchen

Michelin-starred chef Tom Aikens stars in his own right at Somerset House’s River Terrace Café which has now been transformed into Tom’s Terrace following Aikens’ partnership deal with contractor Compass Group. There’s also change at the existing Admiralty Restaurant now known as “Tom’s Kitchen at Somerset House”. Abigail Parkin (14 May ’10)


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NetJets in Foster care

As the 62nd Cannes Film Festival takes off this week so do the aircraft which will disgorge innumerable celebs, producers and party organisers at Nice Airport and the private jet stronghold of Cannes-Mandelieu Airport. Taxiiing into these ports will be private planes from the NetJets Europe fleet, a company which is on a creative high thanks to the recent design input of renowned architect Lord Norman Foster. Sat Bal (5 Dec '09)

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Terminator 3 Party - Cannes Film Festival


“I’ll be back,” he promised film fans across the globe in Terminator 2 and Arnold Schwarzenegger kept his word. Sat Bal joined Arnold and co-stars in Cannes at host Pierre Cardin’s futuristic villa.

The party reportedly cost £2 million and was organised MTV Networks Europe and Columbia TriStar pictures. MTV knows a thing or two about staging glitzy events as we’ve seen from its flagship MTV Awards and fashion designer Pierre Cardin’s Palais Bulles (Bubble Palace) was an inspired choice. We’ve never seen a home/venue like it – warrens of spacey rooms and swimming pools with waterfalls reminiscent of the sci-fi setting of the film Barbarella.

A-Listers at the party included Jerry Hall and Samuel L Jackson (who kindly lent us his car!). So tight was the security that even our media posse had to be escorted in by security to avoid people being mugged for their laminates and passes. Adrien Brody, star of The Pianist found that even stardom didn’t hold much sway with the burly security teams, though he made it into the party. Narrowly.


“It’s great to be here at this party,” Schwarzenegger told us at the event. “Since Terminator 2 this industry has grown so much. Just look around you. More camera crews and press than ever before and the public is here in such great numbers. And the film hasn’t even been released yet!”

Indeed, much has moved on in the 12 years since T2 crashed onto the big screen and T3 has resolved to capture the zeitgeist too. “There have been huge advances in visual effects which have become so sophisticated now,” continued the actor, who was reportedly paid $30 million for his T3 role. “The big difference between the two films is that we have used digital effects to create a very different type of film this time around.”


Revellers at the Bubble Palace

MTV Networks Europe pan-European events director Macky Drese told us: "Columbia Tristar briefed us on T3's content and commissioned a party themed around the film. We then employed various lighting and projection techniques to create an urban landscape to reflect the film. We also used animatronics plus a couple of Arnies in various states of destruction, all created by Oscar winner Stan Winston."

MTV enlisted Adrian Smith from The Design Stage as creative director for the event. He collaborated with UK events agency GSP.

Party guests schmoozed their way through 4,000 bottles of Mumm champagne and as many bottles of spirits, oblivious to the rigours of making T3. “It was very tiring to make this movie,” said Schwarzenegger. “Stunt scenes had to be done over and over again. I hurt my back and hip and had to have surgery on my shoulder. But I’m in great shape now and am looking forward to many more good years in movies.”

Terminator 3: Rise of the Machines is released worldwide July 2003