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Brand Launches

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Land Rover On Board With Virgin Galactic

Manhattan’s skyline set the scene for Land Rover’s latest global reveal. Its new Discovery Vision Concept was unveiled alongside Virgin Galactic’s SpaceShipTwo, signifying a newly announced global partnership between the two brands. Chris Page (15 Apr’14) Read more

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Marco Pierre White launches at Hilton

April sees Marco Pierre White launch ‘affordable glamour’ to diners at the opening of two new Steakhouse Bar & Grill restaurants. They are set to open at Hilton London Syon Park and DoubleTree by Hilton Cambridge. Chris Page (31 Mar’14) Read more

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Mr. Hudson Album preview at The Box

The week started with a rousing set on Monday from UK music artist, producer and songwriter Mr. Hudson who performed his new album ‘Step Into The Shadows’ at London’s The Box. Sam Hetti (26 Mar’14) Read more

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Captain America Premiere, London

The stars of Captain America: The Winter Soldier arrived for its London premiere last night. Jasveen Sehmi (21 Mar’14) Read more

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About last night…No.41 Club, Mayfair

So the hard work, nerves and anticipation have all paid off. Your big event is over. How was it for you? Abigail Parkin takes stock with No.41 nightclub’s Goran St German and last night’s launch in Mayfair. (14 Mar’14) Read more

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Lord Foster’s Monaco Yacht Club set for June launch

Monaco looks forward to its new yacht club designed by Lord Norman Foster. Expected to be unveiled this June Yacht Club de Monaco (YCM) will be located on Quai Louis II. Chris Page (5 Mar’14) Read more

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Gain your Virginie T- at Swinton Park

 

Virginie Taittinger's eponymous champagne brand will launch its new label, Virginie T, at Swinton Park making it the first UK hotel partner for the new champagne label. Chris Page (20 Feb'14) Read more

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David Bailey's Stardust Exhibition Party

David Bailey’s leading ladies assembled last night at his photography launch: the Hugo Boss Bailey Stardust exhibition. The National Portrait Gallery retrospective staged a global range of David Bailey’s subjects, some of whom partied with him at last night’s preview. Anna Bass (4 Feb’14) Read more

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The Arts Club to develop hotel

The Arts Club has announced plans to add 16 hotel rooms and suites to its imposing Mayfair townhouse.  Anna Bass (23 Jan’14) Read more

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Less is more with new Coke Zero - see the pre-broadcast ad here

This Monday sees Coca-Cola relaunch its Coke Zero drink with a TV commercial shot in South Africa. Red Carpet has the ad here for preview before it officially airs on TV. Anna Bass (11 Jan'14)

 

The relaunch comes nine years after the zero sugar, zero calorie drink first made its debut. “Just Add Zero” is the integrated marketing campaign behind the brand's 2014 drive to bring Coca-Cola to the attention of a new generation. 

A distinctive red circle is introduced as the brand's new visual identity and will appear across all touch points including outdoor and POS activity and limited edition pack designs, supported with PR and digital.

  Director Nima Nourizadeh, who has also directed commercials for Adidas, was enlisted to create the Coke Zero ad. The campaign seeks to convey the positive impact of 'zero' to a young demographic.  

“For some people zero means nothing, but the “Just Add Zero” campaign shows that things get bigger, better, faster and greater when you add zero," says Bríd Drohan-Stewart, marketing activation director, Coca-Cola, Great Britain. "‘Adding zero’ gives you more: a visit to one country becomes an epic journey of 10, a group of 10 mates become 100, while a party of 100 transforms into a festival of 1,000. In the same way, Coke Zero gives you more great Coke taste with zero sugar and zero calories. This campaign speaks to people who share the same philosophy – the adventurers who always seek out possibilities in order to experience greater things."

 Click the video link below and see how the theory is adopted by the star of the fast-paced ad through night club, film set and river (!) scenes when he realises the power of ”adding zero.” Thus his two sisters produces 20 of their attractive friends, while a party of 100 people becomes a festival of 1,000. You get the picture. But check out the quirky ending where the ad's female protagonist concludes that 'two can play at that game.'

 “Coke Zero is the second best-selling brand in many markets," adds Drohan-Stewart. "Now we are investing heavily in the lights category, highlighting the choices available for consumers who don’t want to compromise on taste for zero sugar and zero calories."

Watch the video here: