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Brand Launches

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Lord Foster’s Monaco Yacht Club set for June launch

Monaco looks forward to its new yacht club designed by Lord Norman Foster. Expected to be unveiled this June Yacht Club de Monaco (YCM) will be located on Quai Louis II. Chris Page (5 Mar’14) Read more

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Gain your Virginie T- at Swinton Park

 

Virginie Taittinger's eponymous champagne brand will launch its new label, Virginie T, at Swinton Park making it the first UK hotel partner for the new champagne label. Chris Page (20 Feb'14) Read more

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David Bailey's Stardust Exhibition Party

David Bailey’s leading ladies assembled last night at his photography launch: the Hugo Boss Bailey Stardust exhibition. The National Portrait Gallery retrospective staged a global range of David Bailey’s subjects, some of whom partied with him at last night’s preview. Anna Bass (4 Feb’14) Read more

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The Arts Club to develop hotel

The Arts Club has announced plans to add 16 hotel rooms and suites to its imposing Mayfair townhouse.  Anna Bass (23 Jan’14) Read more

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Less is more with new Coke Zero - see the pre-broadcast ad here

This Monday sees Coca-Cola relaunch its Coke Zero drink with a TV commercial shot in South Africa. Red Carpet has the ad here for preview before it officially airs on TV. Anna Bass (11 Jan'14)

 

The relaunch comes nine years after the zero sugar, zero calorie drink first made its debut. “Just Add Zero” is the integrated marketing campaign behind the brand's 2014 drive to bring Coca-Cola to the attention of a new generation. 

A distinctive red circle is introduced as the brand's new visual identity and will appear across all touch points including outdoor and POS activity and limited edition pack designs, supported with PR and digital.

  Director Nima Nourizadeh, who has also directed commercials for Adidas, was enlisted to create the Coke Zero ad. The campaign seeks to convey the positive impact of 'zero' to a young demographic.  

“For some people zero means nothing, but the “Just Add Zero” campaign shows that things get bigger, better, faster and greater when you add zero," says Bríd Drohan-Stewart, marketing activation director, Coca-Cola, Great Britain. "‘Adding zero’ gives you more: a visit to one country becomes an epic journey of 10, a group of 10 mates become 100, while a party of 100 transforms into a festival of 1,000. In the same way, Coke Zero gives you more great Coke taste with zero sugar and zero calories. This campaign speaks to people who share the same philosophy – the adventurers who always seek out possibilities in order to experience greater things."

 Click the video link below and see how the theory is adopted by the star of the fast-paced ad through night club, film set and river (!) scenes when he realises the power of ”adding zero.” Thus his two sisters produces 20 of their attractive friends, while a party of 100 people becomes a festival of 1,000. You get the picture. But check out the quirky ending where the ad's female protagonist concludes that 'two can play at that game.'

 “Coke Zero is the second best-selling brand in many markets," adds Drohan-Stewart. "Now we are investing heavily in the lights category, highlighting the choices available for consumers who don’t want to compromise on taste for zero sugar and zero calories."

Watch the video here:

 

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Villa Stephanie opens this spring

Now that festive excess is out of the way have you scheduled your spa bookings? Spring sees the opening of Villa Stephanie, a wellness experience for all eager to unite body and soul. Sat Bal (8 Jan’14) Read more

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Dom Pérignon by Jeff Koons for Christmas

A special edition gift for a special edition person? Take another look at Jeff Koons’ creative collaboration with Dom Pérignon in two limited edition gift boxes. Sat Bal (20 Dec’13)

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MASERATI SPONSORS THE 31ST TURIN FILM FESTIVAL

The automotive red carpet belongs to Maserati today at the Turin Film Festival. The luxury car brand is official sponsor of the event which will create visibility for The House of Trident’s new Quattroporte. Chris Page (22 Nov’13) Read more

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Heston at Heathrow

Fat Duck devotees might be interested to know that celebrity chef Heston Blumenthal is planning a new venture - at Heathrow airport. Sam Hetti (18 Nov’13)

The venue will be the new £2.5 billion Terminal 2 (The Queen’s Building) which opens in June 2014 and will include a bar and a deli. The fare will be toned down; fish and chips, pizza and burgers but with a Blumenthal twist as featured in his TV show In Search of Perfection.

He follows the lead of Gordon Ramsay who landed his Plane Food outlet in Heathrow's Terminal Five. The new restaurant plans to despatch "multi-sensory" dining to customers within 11 minutes of orders being placed, as befits Heathrow’s business .  

 "This is an incredible project,” said Blumenthal. “There are so many different elements to consider when people are travelling. We want to deliver a broad spectrum of easy-to-enjoy, familiar dishes, from fish and chips to pizza. When we made the  In Search of Perfection series we spent hours researching the temperature of a pizza oven or the crunch of batter; it’s this inspiration that is behind the menu at Heathrow – with some truly British eccentricity thrown in for good measure."

Heathrow's Terminal 2, back in the 50's

“Our brand new, £2.5bn terminal will not only showcase the best of the UK’s art and engineering talent, but also one of its greatest culinary minds. This new restaurant will certainly introduce a unique and original dimension to the airport eating experience at Heathrow’ said Muriel Zingraff-Shariff, Heathrow’s retail director.

Fast food chain Leon and retailer John Lewis are also set to join Terminal 2 eager to capitalise on its expected 20 million annual passenger traffic .

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Victoria’s Secret Fashion Show, New York

Taylor Swift sparkled amid the Victoria’s Secret ‘Angel’ models at the lingerie brand’s runway show in New York last night. The dramatic show took a distinctly British turn as depicted by Swift’s Britannia ensemble. Abigail Parkin (14 Nov’13)

 

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