Exclusive launch for the all-new Range Rover
British car-maker Land Rover revealed their new model to the world with a star-studded event in London. Abigail Parkin (9 Sept '12).
Louis Vuitton knows how to create launch events that blow away the ennui of its 'seen-it-all' overseas clients. But despatching a steam train across the globe for its Shanghai launch was an event coup by any standards. Suky Jaspal (27 Jul 12)
Johnnie Walker’s cosmopolitan appeal was marked with two global launches within the space of barely a week. Rio de Janeiro, Brazil started proceedings with the launch of Johnnie Walker Blue Label followed by the party for Johnnie Walker Gold Label in London on Wednesday. Sat Bal toasted the celebrations. (24 Jul 12)
If I said you could make your man’s skin smoother and deep-cleansed with just one product you’d probably want to put it to the test. Clarins claim to offer just that with their launch of 2-in-1 Clarins Men daily exfoliating cleanser – with results in just four weeks! Abigail Parkin ponders the benefits of men looking more like Clarins’ ambassador Camille Lacourt (pictured). 15 June ’12
This week saw the launch of the Johnnie Walker Blue Label Club which bills itself as the first private members’ club of its kind. The launch triggers a diary of future Johnnie Walker Blue Label events and privileges for its ‘invitation only’ club. Abigail Parkin (4 May 12)
Today sees the launch of the Secret Arts Foundation by Secret Productions Limited, the production company that’s brought vibrant festivals such as the Secret Garden Party, Glade, Wilderness and other events to the British event calendar. Abigail Parkin (26 Apr 12)
After two years in the making, Cartier today revealed its cinematic gem "L’Odyssée de Cartier". The International online release of the three-and-a-half minute film depicts Cartier’s 165 years of jeweller expertise. Abigail Parkin (2 March ’12)
Versace isn’t a brand to do things quietly. So when the designer made public its new collaboration with retailer H&M in New York, the ensuing launch party paraded ‘Versace DNA’. Out came Donatella Versace’s friend Uma Thurman while the reclusive Prince took the event tone even higher with his performance at the afterparty.
All the new Versace collections will be available in around 300 H&M stores worldwide, as well as online, from 17th November - minus the usual Versace price tag. Bethany Hutton-Stigga (12 Nov 11)
While Apple and Android have been busy clashing in the courts Vertu has launched its Constellation handset at the imposing Palazzo Serbelloni in Milan. Vertu, a byword for luxury phones, celebrated the highly anticipated launch of its first touchscreen handset last week. Chris Page (27 Oct 11)
Don’t believe all you read about the internet sapping print publishing creativity. Kitchen Sink Publishing is release a lavish new book featuring 80s pop icon Boy George. Kings of Queens is billed as “the official, definitive legacy edition of a stunning new coffee table book” and will retail at £499. Abigail Parkin (19 Sept 11)
The publisher sold out of a similar project on John Lydon and hopes to do the same withKings of Queens’s which charts the colourful journey of Boy George’s life. Read more