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Brand Launches

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Billion air Bombardier jets

Luxury aviation company VistaJet has placed a firm order for 56 new Bombardier Global aircraft with 86 further options. At a total list price value of over $7.8 billion the company announces this as the single largest transaction placed with any aircraft manufacturer in the history of business aviation. Sat Bal (5 Dec ’12) Read more

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Air New Zealand Boeing unveils The Hobbit livery

This morning saw raised eyebrows among airline pilots at Heathrow when an Air New Zealand aircraft docked into place. Bearing imagery inspired by The Hobbit: An Unexpected Journey the Boeing 777-300 plane had flown in to to take the cast of the film to the global premiere in New Zealand. Sat Bal (25 Nov '12) Read more

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Exclusive launch for the all-new Range Rover

British car-maker Land Rover revealed their new model to the world with a star-studded event in London. Abigail Parkin (9 Sept '12).

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Louis Vuitton launches Maison - Shanghai

Louis Vuitton knows how to create launch events that blow away the ennui of its 'seen-it-all' overseas clients. But despatching a steam train across the globe for its Shanghai launch was an event coup by any standards.  Suky Jaspal (27 Jul 12)

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Johnnie Walker launches - London and Rio

Johnnie Walker’s cosmopolitan appeal was marked with two global launches within the space of barely a week. Rio de Janeiro, Brazil started proceedings with the launch of Johnnie Walker Blue Label followed by the party for Johnnie Walker Gold Label in London on Wednesday.   Sat Bal toasted the celebrations. (24 Jul 12) 

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Clarins’ something for the weekend

If I said you could make your man’s skin smoother and deep-cleansed with just one product you’d probably want to put it to the test. Clarins claim to offer just that with their launch of  2-in-1 Clarins Men daily exfoliating cleanser – with results in just four weeks!  Abigail Parkin ponders the benefits of men looking more like Clarins’ ambassador Camille Lacourt (pictured). 15 June ’12

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Johnnie Walker Blue Label Club launch

This week saw the launch of the Johnnie Walker Blue Label Club which bills itself as the first private members’ club of its kind. The launch triggers a diary of future Johnnie Walker Blue Label events and privileges for its ‘invitation only’ club. Abigail Parkin (4 May 12)

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Secret Arts Foundation backs installation artists

Today sees the launch of the Secret Arts Foundation by Secret Productions Limited, the production company that’s brought vibrant festivals such as the Secret Garden Party, Glade, Wilderness and other events to the British event calendar.  Abigail Parkin (26 Apr 12)

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Red Carpet presents L’Odyssée de Cartier

After two years in the making, Cartier today revealed its cinematic gem "L’Odyssée de Cartier". The International online release of the three-and-a-half minute film depicts Cartier’s 165 years of jeweller expertise. Abigail Parkin (2 March ’12)

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Versace designs for H&M

Versace isn’t a brand to do things quietly. So when the designer made public its new collaboration with retailer H&M in New York, the ensuing launch party paraded ‘Versace DNA’. Out came Donatella Versace’s friend Uma Thurman while the reclusive Prince took the event tone even higher with his performance at the afterparty.

All the new Versace collections will be available in around 300 H&M stores worldwide, as well as online, from 17th November - minus the usual Versace price tag. Bethany Hutton-Stigga (12 Nov 11)

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