Anya Hindmarch wins Veuve Clicquot Business Woman Award
Anya Hindmarch has won this year’s Veuve Clicquot Business Woman Award, making the luxury handbag designer and MBE the 40th winner of the award. Chris Page (27 Apr 12).
Red Carpet is back from a weekend in Belfast with MTV UK where we joined the “MTV Presents Titanic Sounds” free, live pop festival. The event helped mark the opening of the newly revealed Titanic Belfast attraction and thousands of revellers turned out to make the show a success. Sat Bal (14 Apr 12)
MTV has announced today that its global music awards show will be held in Frankfurt this November. The “2012 MTV EMA” will broadcast live from Frankfurt’s Festhalle on 11 November following last year’s record-breaking show in Belfast. MTV also returns to Belfast next month for ‘MTV Presents Titanic Sounds’ its live music event. Chris Page (12 March 12)
Polo takes on a decidedly new tempo when music and partying come together at The Gaucho International Polo on 21st March at London’s O2 arena. Organisers promise a unique event following last year’s Gaucho debut. Sat Bal (9 March 12).
Innerplace, the private concierge service, has teamed up with Sanderson to offer an exclusive base for nights out in London. The Purple Bar at Sanderson sets the scene for events starting February 23. Chris Page (20 Feb 12)
What do Dukes Hotel, Welcome to Yorkshire and Virgin Atlantic have in common? They were the few English brands that picked up gongs at the World Travel Awards in Doha, Qatar recently. Sat Bal (30 Jan 12)
The city of Belfast was effectively rebranded this week by MTV for its 2011 EMA event. Red Carpet went behind the scenes and before the stage to watch Lady Gaga confirm her status as the first lady of pop at Belfast’s Odyssey Arena. Sat Bal (9 Nov 11)
Katy B at EMA aftershow party
MTV EMA parties have, in the past, inspired ritualised behaviour among its media guests. For Red Carpet it’s gone something like this: leave the EMA show, head to MTV’s big aftershow party at a cavernous venue, enjoy Mojitos, music and chit-chat, then join media buddies at various record company parties dotted around the host city. But this time, in Belfast,the MTV parties were the place to be…Lady Gaga, Selena Gomez and Justin Bieber were all in MTV party circulation. Ben Hack (pictured below) tells Sat Bal about the parties that no-one wanted to leave.(4 Dec ’11)
Russell Samuel, Vice President, Creative Planning & Services, Be Viacom
A global music event on the scale of the MTV Europe Music Awards (or EMA as it’s now known) has a couple of important variables to distinguish: exposure and engagement. Exposure is relatively simple when the world’s press is eagerly feeding show footage and reports to audiences around the globe.
Engagement is another matter. The numbers and logistics make true fan-event-partner interaction necessarily remote. Or do they? MTV’s Russell Samuel was tasked to prove otherwise and transform fans from passive voyeurs into active participants. Here, he discusses his bridging initiative, Fanwalk, with Sat Bal.
What’s your role at MTV?
I’m responsible for BE VIACOM’s international commercial brand partnerships from a creative planning and services perspective, including the management and activation of our pan-international MTV EMA award sponsorships, of which the Fanwalk was one.
“Passion rebuilds the world for the youth. It makes all things alive and significant.” Ralph Waldo Emerson
In 2008 MTV stirred the passion of young music fans the world over – an enthusiasm that was harnessed and made manifest through an initiative dubbed ‘Fanwalk’. This initiative both tested and nurtured MTV music fans by putting them through their paces with a gruelling walk from London to Liverpool. The carrot? A ticket for each selected Fanwalker to attend the 2008 MTV Europe Music Awards. Sat Bal (10 Dec '11)
Liverpool was the host city in 2008 and MTV wanted a way of measuring fans’ enthusiasm for its big awards show. That metric became the Fanwalk and it has since evolved into a 360-degree engagement between MTV and its fans and, more significantly, between the fans themselves.
The Fanwalk proceeds