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2012 MTV EMA in Frankfurt & ‘Titanic Sounds’ in Belfast

MTV has announced today that its global music awards show will be held in Frankfurt this November. The “2012 MTV EMA” will broadcast live from Frankfurt’s Festhalle on 11 November following last year’s record-breaking show in Belfast. MTV also returns to Belfast next month for ‘MTV Presents Titanic Sounds’ its live music event. Chris Page (12 March 12)

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Red Carpet presents L’Odyssée de Cartier

After two years in the making, Cartier today revealed its cinematic gem "L’Odyssée de Cartier". The International online release of the three-and-a-half minute film depicts Cartier’s 165 years of jeweller expertise. Abigail Parkin (2 March ’12)

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World Travel Awards

What do Dukes Hotel, Welcome to Yorkshire and Virgin Atlantic have in common? They were the few English brands that picked up gongs at the World Travel Awards in Doha, Qatar recently. Sat Bal (30 Jan 12)

Hull-Freedom-Festival
Yorkshire’s Hull Freedom Festival

 

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Indian hotel expansion into China

 

India’s Taj Hotels Resorts and Palaces has unveiled a joint venture agreement with China’s Yunnan Tourism Co. Ltd. The agreement, signed by The Indian Hotels Company Ltd, allows Taj Hotels to develop construction, operation and management of two hotels in Kunming Expo Garden, in the Yunnan province of south-west China.   Abigail Parkin (29 Jan 12)

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Trump puts the sparkle into January

Trump Hotel New York

Trump International Hotel & Tower celebrates 15 years of luxurious service with its Crystal Anniversary Package, aptly launching on 15 January. Abigail Parkin (10 Jan 12)

 

Guests taking up the Anniversary Package can luxuriate at the hotel, which commands premier views  over Central Park and Columbus Circle, with an experience that is designed to add sparkle.

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Red Carpet mag at the MTV Europe Music Awards

 

The city of Belfast was effectively rebranded this week by MTV for its 2011 EMA event. Red Carpet  went behind the scenes and before the stage to watch Lady Gaga confirm her status as the first lady of pop at Belfast’s Odyssey Arena.  Sat Bal (9 Nov 11)

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Red Carpet parties at MTV EMA, Belfast

Katy B at EMA aftershow party

 

MTV EMA parties have, in the past, inspired ritualised behaviour among its media guests. For Red Carpet it’s gone something like this: leave the EMA show, head to MTV’s big aftershow party at a cavernous venue, enjoy Mojitos, music and chit-chat, then join media buddies at various record company parties dotted around the host city. But this time, in Belfast,the MTV parties were the place to be…Lady Gaga, Selena Gomez and Justin Bieber were all in MTV party circulation. Ben Hack (pictured below) tells Sat Bal about the parties that no-one wanted to leave.(4 Dec ’11)  

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MTV talks the 'walk with Red Carpet

Russell Samuel, Vice President, Creative Planning & Services, Be Viacom

A global music event on the scale of the MTV Europe Music Awards (or EMA as it’s now known) has a couple of important variables to distinguish: exposure and engagement. Exposure is relatively simple when the world’s press is eagerly feeding show footage and reports to audiences around the globe.

Engagement is another matter. The numbers and logistics make true fan-event-partner interaction necessarily remote. Or do they? MTV’s Russell Samuel was tasked to prove otherwise and transform fans from passive voyeurs into active participants. Here, he discusses his bridging initiative, Fanwalk, with Sat Bal.

 

What’s your role at MTV?

I’m responsible for BE VIACOM’s international commercial brand partnerships from a creative planning and services perspective, including the management and activation of our pan-international MTV EMA award sponsorships, of which the Fanwalk was one.

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The MTV Fanwalk - Red Carpet

“Passion rebuilds the world for the youth. It makes all things alive and significant.”      Ralph Waldo Emerson

 

In 2008 MTV stirred the passion of young music fans the world over – an enthusiasm that was harnessed and made manifest through an initiative dubbed ‘Fanwalk’. This initiative both tested and nurtured MTV music fans by putting them through their paces with a gruelling walk from London to Liverpool.  The carrot? A ticket for each selected Fanwalker to attend the 2008 MTV Europe Music Awards.  Sat Bal (10 Dec '11)

 

Liverpool was the host city in 2008 and MTV wanted a way of measuring fans’ enthusiasm for its big awards show. That metric became the Fanwalk and it has since evolved into a 360-degree engagement between MTV and its fans and, more significantly, between the fans themselves. 

Here’s how…

The Fanwalk proceeds

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Special edition Vogue in Tokyo

See below for editors’ ‘Who’s who’ ID

 

Vogue magazine’s global editors convened in Tokyo this month to raise money and morale in a special ‘Fashion’s Night Out’ event. Renowned designers and prestigious brands came together to sell glamour with proceeds going to Children Without Borders among other charitable initiatives. Chris Page (22 Nov 11)

 

Thousands of shoppers in Tokyo joined editors of Vogue from around the world following an official opening ceremony at the Omotesando Hills shopping centre with the Vogue editors, models, celebrities and designers including Christopher Bailey, Michael Kors, Giambattista Valli, Roberto Cavalli, Derek Lam, Lucien Pellat-Finet, Kris Van Asche, Peter Copping, Stuart Vevers, Ai Tominnaga and TAO, all took to the streets where over 400 brands were participating in this unique Fashion’s Night Out.

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