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Red Carpet parties at MTV EMA, Belfast

Katy B at EMA aftershow party

 

MTV EMA parties have, in the past, inspired ritualised behaviour among its media guests. For Red Carpet it’s gone something like this: leave the EMA show, head to MTV’s big aftershow party at a cavernous venue, enjoy Mojitos, music and chit-chat, then join media buddies at various record company parties dotted around the host city. But this time, in Belfast,the MTV parties were the place to be…Lady Gaga, Selena Gomez and Justin Bieber were all in MTV party circulation. Ben Hack (pictured below) tells Sat Bal about the parties that no-one wanted to leave.(4 Dec ’11)  

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MTV talks the 'walk with Red Carpet

Russell Samuel, Vice President, Creative Planning & Services, Be Viacom

A global music event on the scale of the MTV Europe Music Awards (or EMA as it’s now known) has a couple of important variables to distinguish: exposure and engagement. Exposure is relatively simple when the world’s press is eagerly feeding show footage and reports to audiences around the globe.

Engagement is another matter. The numbers and logistics make true fan-event-partner interaction necessarily remote. Or do they? MTV’s Russell Samuel was tasked to prove otherwise and transform fans from passive voyeurs into active participants. Here, he discusses his bridging initiative, Fanwalk, with Sat Bal.

 

What’s your role at MTV?

I’m responsible for BE VIACOM’s international commercial brand partnerships from a creative planning and services perspective, including the management and activation of our pan-international MTV EMA award sponsorships, of which the Fanwalk was one.

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The MTV Fanwalk - Red Carpet

“Passion rebuilds the world for the youth. It makes all things alive and significant.”      Ralph Waldo Emerson

 

In 2008 MTV stirred the passion of young music fans the world over – an enthusiasm that was harnessed and made manifest through an initiative dubbed ‘Fanwalk’. This initiative both tested and nurtured MTV music fans by putting them through their paces with a gruelling walk from London to Liverpool.  The carrot? A ticket for each selected Fanwalker to attend the 2008 MTV Europe Music Awards.  Sat Bal (10 Dec '11)

 

Liverpool was the host city in 2008 and MTV wanted a way of measuring fans’ enthusiasm for its big awards show. That metric became the Fanwalk and it has since evolved into a 360-degree engagement between MTV and its fans and, more significantly, between the fans themselves. 

Here’s how…

The Fanwalk proceeds

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Special edition Vogue in Tokyo

See below for editors’ ‘Who’s who’ ID

 

Vogue magazine’s global editors convened in Tokyo this month to raise money and morale in a special ‘Fashion’s Night Out’ event. Renowned designers and prestigious brands came together to sell glamour with proceeds going to Children Without Borders among other charitable initiatives. Chris Page (22 Nov 11)

 

Thousands of shoppers in Tokyo joined editors of Vogue from around the world following an official opening ceremony at the Omotesando Hills shopping centre with the Vogue editors, models, celebrities and designers including Christopher Bailey, Michael Kors, Giambattista Valli, Roberto Cavalli, Derek Lam, Lucien Pellat-Finet, Kris Van Asche, Peter Copping, Stuart Vevers, Ai Tominnaga and TAO, all took to the streets where over 400 brands were participating in this unique Fashion’s Night Out.

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Versace designs for H&M

Versace isn’t a brand to do things quietly. So when the designer made public its new collaboration with retailer H&M in New York, the ensuing launch party paraded ‘Versace DNA’. Out came Donatella Versace’s friend Uma Thurman while the reclusive Prince took the event tone even higher with his performance at the afterparty.

All the new Versace collections will be available in around 300 H&M stores worldwide, as well as online, from 17th November - minus the usual Versace price tag. Bethany Hutton-Stigga (12 Nov 11)

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MTV EMA Production A-list


 

The biggest names in music and the glamour of the MTV EMA keeps billions of TV viewers tuning in every year. But audiences don’t see the army of suppliers and production teams that make the whole event possible.

Stage and set designers, venue hosts, PR,sound engineers, dance choreographers…without whom artists would probably still be miming songs in their bedroom mirrors.  Red Carpet spoke to some old friends and new faces backstage about their involvement at the Belfast’s MTV Awards show.  Sat Bal (10 Nov 11)

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MTV Europe Music Awards

The 18th MTV Europe Music Awards took Belfast by storm this weekend. We were there to capture the spirit of the event and its parties. Full report to follow. Sat Bal (8 Nov 11)

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Vertu Constellation launch

 

While Apple and Android  have been busy clashing in the courts Vertu has launched its Constellation handset at the imposing Palazzo Serbelloni in Milan. Vertu, a byword for luxury phones, celebrated the highly anticipated launch of its first touchscreen handset last week. Chris Page (27 Oct 11)

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November check-in for Taj Palace Marrakech

Taj Hotels Resorts and Palaces continues its global expansion with the imminent launch of Taj Palace Marrakech. Part of India’s Tata Group, the Taj operation already comprises 93 hotels in 53 locations across India.  Abigail Parkin (14 Oct 11) 

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Models thin on the ground

A couple of years ago London Fashion Week started to reassert itself. Back came the big runway shows; Burberry Prorsum, Matthew Williamson, Clements Ribeiro et al. LFW was on a high as it celebrated its 25th anniversary. Today London re-evaluates as the spectre of bad scheduling presented modelling agencies and shows with logistical headaches. Sat Bal (21 Sept 11) Read more