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How’s your 2014?

 

As the festive memories fade we ask the luxury sector about its outlook and plans for 2014. Here, Quintessentially, Keith Prowse, Taj Group, Ibiza Angels and Wonderland Events fast-forward into ’14. Abigail Parkin (22 Jan’14) Read more

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Less is more with new Coke Zero - see the pre-broadcast ad here

This Monday sees Coca-Cola relaunch its Coke Zero drink with a TV commercial shot in South Africa. Red Carpet has the ad here for preview before it officially airs on TV. Anna Bass (11 Jan'14)

 

The relaunch comes nine years after the zero sugar, zero calorie drink first made its debut. “Just Add Zero” is the integrated marketing campaign behind the brand's 2014 drive to bring Coca-Cola to the attention of a new generation. 

A distinctive red circle is introduced as the brand's new visual identity and will appear across all touch points including outdoor and POS activity and limited edition pack designs, supported with PR and digital.

  Director Nima Nourizadeh, who has also directed commercials for Adidas, was enlisted to create the Coke Zero ad. The campaign seeks to convey the positive impact of 'zero' to a young demographic.  

“For some people zero means nothing, but the “Just Add Zero” campaign shows that things get bigger, better, faster and greater when you add zero," says Bríd Drohan-Stewart, marketing activation director, Coca-Cola, Great Britain. "‘Adding zero’ gives you more: a visit to one country becomes an epic journey of 10, a group of 10 mates become 100, while a party of 100 transforms into a festival of 1,000. In the same way, Coke Zero gives you more great Coke taste with zero sugar and zero calories. This campaign speaks to people who share the same philosophy – the adventurers who always seek out possibilities in order to experience greater things."

 Click the video link below and see how the theory is adopted by the star of the fast-paced ad through night club, film set and river (!) scenes when he realises the power of ”adding zero.” Thus his two sisters produces 20 of their attractive friends, while a party of 100 people becomes a festival of 1,000. You get the picture. But check out the quirky ending where the ad's female protagonist concludes that 'two can play at that game.'

 “Coke Zero is the second best-selling brand in many markets," adds Drohan-Stewart. "Now we are investing heavily in the lights category, highlighting the choices available for consumers who don’t want to compromise on taste for zero sugar and zero calories."

Watch the video here:

 

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Villa Stephanie opens this spring

Now that festive excess is out of the way have you scheduled your spa bookings? Spring sees the opening of Villa Stephanie, a wellness experience for all eager to unite body and soul. Sat Bal (8 Jan’14) Read more

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Delta Air Lines Celebrates London's Jet Set

 

Thursday night saw Delta Air Lines host “Delta Presents” at Stamford Bridge, home of Chelsea Football Club. The party took place at “Under the Bridge” to celebrate the airline’s growing presence in London its partnership as the official airline of Chelsea. Chris Page (8 Dec ’13)

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British Fashion Awards

The British Fashion Awards set Monday night aglow with a celebration of fashion's great and good at London's Coliseum. Abigail Parkin (4 Dec’13) Read more

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Sotheby's $26million Red Auction, New York

Thanksgiving in the US was preceded this week by a $26million influx raised by Red, the charity started by U2’s Bono and Bobby Shriver. Abigail Parkin (29 Nov’13) Read more

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MASERATI SPONSORS THE 31ST TURIN FILM FESTIVAL

The automotive red carpet belongs to Maserati today at the Turin Film Festival. The luxury car brand is official sponsor of the event which will create visibility for The House of Trident’s new Quattroporte. Chris Page (22 Nov’13) Read more

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Victoria’s Secret Fashion Show, New York

Taylor Swift sparkled amid the Victoria’s Secret ‘Angel’ models at the lingerie brand’s runway show in New York last night. The dramatic show took a distinctly British turn as depicted by Swift’s Britannia ensemble. Abigail Parkin (14 Nov’13)

 

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MTV EMA AMSTERDAM Review

The MTV EMA blasted off in Amsterdam last night. Sat Bal was on the red carpet for Red Carpet interviewing arrivals and watching the show at Amsterdam’s vast Ziggo Dome. Lots more content to follow but here’s a round-up of the night (11 Nov'13)Read more

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Hong Kong – the Pleasure Guide

Time is of the essence in Hong Kong where the diary fills fast and leisure options abound. From rich, polished environments to rich, polished conversations - and the decidedly spiritual- it’s all here. Aural accompaniment? Try Toxygene by The Orb.  (28 Nov’13)

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