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Louis Vuitton launches Maison - Shanghai

Louis Vuitton knows how to create launch events that blow away the ennui of its 'seen-it-all' overseas clients. But despatching a steam train across the globe for its Shanghai launch was an event coup by any standards.  Suky Jaspal (27 Jul 12)

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Johnnie Walker launches - London and Rio

Johnnie Walker’s cosmopolitan appeal was marked with two global launches within the space of barely a week. Rio de Janeiro, Brazil started proceedings with the launch of Johnnie Walker Blue Label followed by the party for Johnnie Walker Gold Label in London on Wednesday.   Sat Bal toasted the celebrations. (24 Jul 12) 

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Isle of MTV Malta – Behind the scenes

The shores of Torre de Belem, Ile du Gaou and Trieste hold fond memories for Red Carpet. That’s where the first Isle of MTV parties took place in early 2000 in a hedonistic mix of sun, swills and DJ-led music. Sat Bal fast-forwards to summer 2012 in Malta where a conceptually updated Isle of MTV awaited us in the capital Valetta.  

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Johnnie Walker Blue Label Club launch

This week saw the launch of the Johnnie Walker Blue Label Club which bills itself as the first private members’ club of its kind. The launch triggers a diary of future Johnnie Walker Blue Label events and privileges for its ‘invitation only’ club. Abigail Parkin (4 May 12)

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MTV Presents Titanic Sounds – Belfast

Red Carpet is back from a weekend in Belfast with MTV UK where we joined the “MTV Presents Titanic Soundsfree, live pop festival. The event helped mark the opening of the newly revealed Titanic Belfast attraction and thousands of revellers turned out to make the show a success.  Sat Bal (14 Apr 12)

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Red Carpet mag at the MTV Europe Music Awards

 

The city of Belfast was effectively rebranded this week by MTV for its 2011 EMA event. Red Carpet  went behind the scenes and before the stage to watch Lady Gaga confirm her status as the first lady of pop at Belfast’s Odyssey Arena.  Sat Bal (9 Nov 11)

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Red Carpet parties at MTV EMA, Belfast

Katy B at EMA aftershow party

 

MTV EMA parties have, in the past, inspired ritualised behaviour among its media guests. For Red Carpet it’s gone something like this: leave the EMA show, head to MTV’s big aftershow party at a cavernous venue, enjoy Mojitos, music and chit-chat, then join media buddies at various record company parties dotted around the host city. But this time, in Belfast,the MTV parties were the place to be…Lady Gaga, Selena Gomez and Justin Bieber were all in MTV party circulation. Ben Hack (pictured below) tells Sat Bal about the parties that no-one wanted to leave.(4 Dec ’11)  

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Versace designs for H&M

Versace isn’t a brand to do things quietly. So when the designer made public its new collaboration with retailer H&M in New York, the ensuing launch party paraded ‘Versace DNA’. Out came Donatella Versace’s friend Uma Thurman while the reclusive Prince took the event tone even higher with his performance at the afterparty.

All the new Versace collections will be available in around 300 H&M stores worldwide, as well as online, from 17th November - minus the usual Versace price tag. Bethany Hutton-Stigga (12 Nov 11)

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MTV Europe Music Awards

The 18th MTV Europe Music Awards took Belfast by storm this weekend. We were there to capture the spirit of the event and its parties. Full report to follow. Sat Bal (8 Nov 11)

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Vertu Constellation launch

 

While Apple and Android  have been busy clashing in the courts Vertu has launched its Constellation handset at the imposing Palazzo Serbelloni in Milan. Vertu, a byword for luxury phones, celebrated the highly anticipated launch of its first touchscreen handset last week. Chris Page (27 Oct 11)

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