Serpentine Gallery party

The blazing sun didn't sour the cream of London where Kensington Gardens was clotted with around 800 guests from the worlds of art, fashion, literature, film and music. Yes, it was the Serpentine Gallery Summer Party, signalling to many the start of the summer season. The Serpentine's 40th anniversary saw the likes of Grace Jones and Stella McCartney mingle with Bill Wyman and the traditional clutch of Euro heiresses and billionaires. Bethany Hutton-Stigga (12 Jul 10)

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Vanity Fair - Gucci & de Grisogono parties - Cannes Film Festival

While the film fraternity indulged in the annual back-pat that is the Cannes Film Festival, marketers seized the 63rd Festival opportunity to host a series of positioning events for luxury brands.  Sat Bal revisits the Côte d'Azur (21 May 10)

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Alice in Wonderland premiere

London’s Leicester Square Odeon set the scene for the royal world premiere of Disney and Tim Burton’s 3D fantasy Alice in Wonderland yesterday.  Star Johnny Depp led the cast at the event ,which was held in aid of The Prince’s Foundation for Children & the Arts, while the publicity drive was led by DDA, the renowned film PR specialist.  Abigail Parkin (26 Feb 10)

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MTV Aftershow parties

Behind the scenes at the 02 World arena nervous anticipation gave way to systemic efficiency as the formidable MTV EMA machinery moved into show launch mode with Green Day’s insistence that the capacity audience should "get off your fuckin’ ass." Red Carpet obliged, dividing our time between the show, backstage and artists. 

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Birmingham Style Awards

Birmingham's 2009 Style Awards hit town with GQ magazine editor Dylan Jones taking the podium as event host. Sat Bal joined dinner guests to watch the region’s venues, retailers and personalities stake their awards claim at the event.

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Terminator 3 Party - Cannes Film Festival


“I’ll be back,” he promised film fans across the globe in Terminator 2 and Arnold Schwarzenegger kept his word. Sat Bal joined Arnold and co-stars in Cannes at host Pierre Cardin’s futuristic villa.

The party reportedly cost £2 million and was organised MTV Networks Europe and Columbia TriStar pictures. MTV knows a thing or two about staging glitzy events as we’ve seen from its flagship MTV Awards and fashion designer Pierre Cardin’s Palais Bulles (Bubble Palace) was an inspired choice. We’ve never seen a home/venue like it – warrens of spacey rooms and swimming pools with waterfalls reminiscent of the sci-fi setting of the film Barbarella.

A-Listers at the party included Jerry Hall and Samuel L Jackson (who kindly lent us his car!). So tight was the security that even our media posse had to be escorted in by security to avoid people being mugged for their laminates and passes. Adrien Brody, star of The Pianist found that even stardom didn’t hold much sway with the burly security teams, though he made it into the party. Narrowly.


“It’s great to be here at this party,” Schwarzenegger told us at the event. “Since Terminator 2 this industry has grown so much. Just look around you. More camera crews and press than ever before and the public is here in such great numbers. And the film hasn’t even been released yet!”

Indeed, much has moved on in the 12 years since T2 crashed onto the big screen and T3 has resolved to capture the zeitgeist too. “There have been huge advances in visual effects which have become so sophisticated now,” continued the actor, who was reportedly paid $30 million for his T3 role. “The big difference between the two films is that we have used digital effects to create a very different type of film this time around.”


Revellers at the Bubble Palace

MTV Networks Europe pan-European events director Macky Drese told us: "Columbia Tristar briefed us on T3's content and commissioned a party themed around the film. We then employed various lighting and projection techniques to create an urban landscape to reflect the film. We also used animatronics plus a couple of Arnies in various states of destruction, all created by Oscar winner Stan Winston."

MTV enlisted Adrian Smith from The Design Stage as creative director for the event. He collaborated with UK events agency GSP.

Party guests schmoozed their way through 4,000 bottles of Mumm champagne and as many bottles of spirits, oblivious to the rigours of making T3. “It was very tiring to make this movie,” said Schwarzenegger. “Stunt scenes had to be done over and over again. I hurt my back and hip and had to have surgery on my shoulder. But I’m in great shape now and am looking forward to many more good years in movies.”

Terminator 3: Rise of the Machines is released worldwide July 2003