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Dawn Rises

Rolls-Royce Dawn

The open-top Rolls-Royce Dawn claims ‘Best Luxury Car’ in the 2017 UK Car of the Year Awards. Chris Page

Rolls-Royce cites judges Forbes Life (“It’s a movie star car!”) among the panellists seduced by the Dawn since it swept into the market in March 2016.

Titles such as Robb Report, The Telegraph, Top Gear and luxury bodies including Walpole and the German Design Council have all been seduced by Dawn, the ultimate expression of true luxury open-top touring.

This critical acclaim is echoed in the extraordinary demand from the world’s most discerning patrons of luxury that has driven the marque to the second highest sales result in the company’s 113-year history and 6% global growth in 2016. The UK, Rolls-Royce’s home market, grew by 30% over the same period affirming the marque’s status as the consummate expression of success for a bold new generation of entrepreneurs.

Rolls Dawn Interior

“Since its introduction in 2016, Dawn has introduced a highly dynamic new generation of men and women to Rolls-Royce. These patrons of true luxury have been drawn to the most glamorous expression of Rolls-Royce luxury in history,” said Torsten Müller-Ötvös, CEO, Rolls-Royce Motor Cars. “Every Rolls-Royce motor car is exquisitely hand-crafted at our centre of excellence in Goodwood, West Sussex. Plaudits like this are a glowing affirmation of the extraordinary skill of the 1,700 men and women engaged in the creation of the ‘Best Cars in the World’.

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