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Dmg Events SA Acquisitions

 

S.AFRICA: Dmg events Middle East, Asia & Africa has announced the acquisition of five exhibitions and an associated publication, focused on the construction and transport infrastructure sectors from South African media company, Hypenica. Chris Page

The leading international events company and wholly-owned subsidiary of the Daily Mail and General Trust already has activity on the continent including Big 5 branded construction events in Kenya, Morocco and Egypt and SAITEX, AB7 and Coatings for Africa held in Johannesburg.

 “We know Africa is a key geography for the future growth of our business, as well as those of our exhibitors and visitors,” said Matt Denton, president – dmg events Middle East, Asia & Africa. “Adding these five events and the accompanying respected trade media to our portfolio is an excellent way to expand our regional reach, enabling us to leverage our sector expertise in new markets.”

The acquisition of African Construction Expo, Cape Construction Expo and KZN Construction Expo form a natural progression within dmg events’ existing construction portfolio. African Ports Evolution Forum and African Ports Evolution Forum – West Africa add a complementary transport element to the company’s existing customer base across industries such as construction, mining, power and logistics. 

The event support is augmented by Concrete Trends and its digital platform www.concrete.tv.

“Africa is a hugely important market to us so it’s only natural that we will continue to look for ways to invest across the continent, either by geo-adapting existing brands, or making astute acquisitions from capable, successful businesses just like Hypenica,” said Denton.

“It is great that we have the opportunity to see the brands we’ve worked so hard to create get taken to the next level by a great operator like dmg events,” said Devi Paulsen-Abbott, CEO of Hypenica. “The company’s approach to doing business suits our own company culture and the obvious synergy between our events will have a huge impact on the benefits the events offer to exhibitors and visitors alike.”

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