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Gorillaz Move Into Recruitment With JLR

Multi-platinum Gorillaz has paired up with multi-selling Jaguar Land Rover in a novel way to recruit bright candidates for the latter. Chris Page

The aim is to work together to recruit the next generation of world-class electronics and software engineering talent. The method is to use a code-breaking challenge found in the virtual band’s app.

Jaguar Land Rover (JLR) hopes to fast-track the best applicants via the Gorillaz App challenge in a major change in the way the business looks for candidates. JLR says it helps tackle the engineering skills gap and inspire and attract a diverse range of talent and new thinking.

Noodle, the band’s guitarist and a JLR ambassador, said: “Can you crack the code? Put your skills to the test!! Hey, maybe you might land yourself *the* most BADASS job you can imagine. Dare to win!”

The Gorillaz App has now launched a new JLR recruitment area featuring a 360-environment of the band’s garage which also features all the iconic vehicles of the Gorillaz. Here, applicants can explore and take a two-part challenge. The first part, designed to educate users about the benefits of electric vehicles, involves assembling the Jaguar I-PACE Concept, Jaguar's first all-electric five-seater sports car. Users can learn about the vehicle’s performance, battery technology, space, charging and range.

The second and more demanding part of the game, developed to engage and recruit budding electronic wizards and coders, will focus on cracking code – there are more than 4,000 combinations, as well as cipher in an alternate reality format. The challenges put a stronger focus on skills and talents than on qualifications.

Alex Heslop, head of electrical engineering, JLR, said: “Here we’ve found an engaging way to recruit a diverse talent pool in software systems, cyber systems, app development and graphics performance. It will be the first of its kind.”

The Jaguar I-TYPE, Panasonic Jaguar Racing's all-electric Formula E racecar, appears in the garage. Users can click on a poster of Noodle with the I-TYPE and ‘FanBoost’ which enables them to vote for the @JaguarRacing team drivers to gain a power boost during their next race or to follow @JaguarRacing twitter channels.

The project follows on from Jaguar Land Rover’s STEM initiative with Gorillaz in 2016, where  founder member and guitarist, Noodle, became Jaguar’s Formula E Racing Ambassador. As the UK’s leading investor in research and development and a leading global automotive manufacturer, Jaguar Land Rover is putting Noodle at the forefront of its campaign to address the skills gap that manufacturing worldwide is facing.

JLR recruitment: www.jaguarlandrovercareers.com

JLR says traditional application methods remain open and CVs will be accepted, but it invites potential applicants to download the app and break the codes and solve the problems to fast-track their way into employment.

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