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Johnnie Walker House opens - Beijing, China

The grand opening of ‘Johnnie Walker House Beijing’ this weekend follows the success of the Scotch whisky’s ‘House’ debut in Shanghai last year. Chris Page (10 Dec ’12)

Where?

The four-level House is located at the prestigious Ch’ien Men where visitors can indulge the art of whisky blending and trace the heritage of the Johnnie Walker brand and its journey to China.

What?

The unique design of the House portrays a distillery while John Walker’s grocery shop brings vintage Scotland to Beijing. The Blending Room is made with the basic key elements of copper, yeast, water, barley and peat. The “whisky constellation wall” is an homage to whisky blending and comprehensive whisky index.

The Distillery Bar is open to the public and nearly 10,000 copper pipes have been used to simulate a working distillery. In selected areas of the House, guests are encouraged to create their own whisky-inspired art, with the chance of it being displayed as part of a temporary exhibition.

The Experience

The House offers luxury experiences ranging from personalised whisky blendings to bespoke whisky and culinary fusion pairings provided by the gourmet in-house chef Phoebe Cleland.

Visitors can buy rare whisky and ‘by invitation only’ VIP patrons are given the opportunity to meet personally with John Walker and Son’s master blender. Guests can also explore the House with the guidance of experts and appreciate its design and bespoke art collections while appreciating the intricacies of the whisky distillation process.

Exclusive 200 by-invitation memberships will allow members to access special lifestyle experiences and private sections of the House such as the Odyssey Lounge and Striding Man Bar. Patrons can also access an exclusive concierge service. The service can arrange trips to Scotland and private distilleries where some of the rarest and oldest whisky in the world can be enjoyed. Stay in private castles or enjoy access to members-only golf courses. Members are also given special keys to their own tailor-made cabinets to store their own glasses and bottles of whiskies.

What they said:

“This Johnnie Walker House demonstrates our commitment to growing the Scotch whisky category and immersing luxury connoisseurs in the world of Johnnie Walker and its heritage, provenance and craftsmanship. The Johnnie Walker House will also allow exclusive consumers to create their own bespoke blends starting at £80,000 and offers differentiated experiences through high quality and refined gifts.” Rudy Paoli, MD, DIAGEO Reserve.

“Johnnie Walker House Beijing is a multi-sensory experience, showcasing Scotch Whisky culture; it is a luxury boutique, selling the master blender’s finest work; it is a private club, providing a new cultural platform for whisky appreciation; and it is an artistic space, providing inspiration for new forms of creativity.” Lawrence Law, GM, Johnnie Walker House.

The Johnnie Walker House Beijing- No. 23, Ch’ien Men East Street, Dongcheng District, Beijing.

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