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Land Rover On Board With Virgin Galactic

Manhattan’s skyline set the scene for Land Rover’s latest global reveal. Its new Discovery Vision Concept was unveiled alongside Virgin Galactic’s SpaceShipTwo, signifying a newly announced global partnership between the two brands. Chris Page (15 Apr’14)

Land Rover’s vehicles will now ferry the Virgin Galactic space team from their New Mexico  training facility to the space terminal building and the waiting spaceship. The car fleet will be based at the Virgin Galactic test centre in the Mojave Desert, California and at its futuristic New Mexico base, Spaceport America. 

The PR initiative on board former aircraft carrier USS Intrepid (now a museum) saw the convergence of land, sea and air conveyances. A full-size replica of SpaceShipTwo was parked with a British Airways’(!) Concorde and its namesake Space Shuttle Enterprise aboard the Intrepid carrier.  

Impressive though SpaceShipTwo’s aspirations are, precedence went to Land Rover’s vision of the future and its concept car preview. Features of the Discovery Vision Concept include ‘Gesture Control’ which allows drivers to open the doors, operate the indicators or turn on the headlamps simply by moving their hand. Very Smart TV! 

“It is hard to think of a brand which is more synonymous with exploration and adventure,” Richard Branson, founder of Virgin Galactic, said of his new partner. “The safety and engineering excellence of Land Rover’s vehicles, which have been the stuff of legend for more than 65 years, are attributes which also lie at the heart of Virgin Galactic. We look forward to crossing the final frontier together and to a long and fruitful partnership.”   

 Phil Popham, group marketing director of Jaguar Land Rover said: “This is a marriage of two of Britain’s most iconic brands which celebrate shared values, a pioneering spirit and a true sense of adventure. Not only do we both share the same long-term vision to enable mankind to explore, but we also want to develop this partnership to inspire others. From our tens of thousands of employees and customers to schools and colleges, motivating more young people to pursue careers in engineering, science, technology and math - and explore new ways of travelling for future generations.”

 Virgin Galactic is en route to becoming the world’s first commercial spaceline and has taken  over $85 million in deposits from more than 700 would-be passengers. Its SpaceShipTwo stays on public display at Intrepid Sea, Air and Space Museum until 22nd April.

 The Discovery Vision Concept will be exhibited at the New York Auto Show, from tomorrow.

 

 

  

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