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MTV To Televise Tomorrowland Festival

 

Award-winning electro dance festival Tomorrowland makes its broadcasting debut with MTV as part of the MTV World Stage franchise. From New York, last night, MTV announced that it has acquired exclusive broadcasting rights to the event. Abigail Parkin (3 Apr’14)

 The broadcasting deal signifies a first for the Belgian festival which has never been televised despite its decade of global popularity. As exclusive international broadcast partner for the event MTV will air live event and documentary footage via its World Stage platform which runs across MTV’s 60+ international channels in nearly 170 territories. The two, 60-minute World Stage:Tomorrowland specials are scheduled to premiere in August 2014.

 “Tomorrowland is a festival in a category of its own, so we’re excited to bring this content to MTV’s international audiences,” said Bruce Gillmer, executive VP of talent and music programming/events, Viacom International Media Networks (VIMN). “Electronic dance music has been part of MTV’s repertoire for almost two decades, stretching right back to the early years – particularly in Europe. So working with Tomorrowland is a perfect fit and connects us with the new generation of EDM fans and followers around the world.”

 The project also sees SFX Entertainment, Inc. brings its expertise to the fore as the largest global producer of electronic music culture live events and digital entertainment content.

Tomorrowland has been actively embraced by the US where, last week, the event won its third ‘Best Music Festival’ award at the IDMA in Miami last week. Cementing its US popularity the festival also heads to the Chattahoochee Hills near Atlanta, USA this autumn for the second time. The Belgian festival sold its 360,000 tickets available for the 2014 edition in less than one hour to guests from over 190 countries.

An MTV documentary charting Tomorrowland’s 10-year history is also expected to be released in late 2014. 

 

 

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