0

My God - it's full of stars!

The Baftas dominated this weekend with a hectic orgy of branding and parties thrown to mark the Orange British Academy Film Awards. Sat Bal charts the big parties of the night. (15 Feb 11)

The glamour started at Asprey, on London’s Bond Street, which hosted the Bafta Nominees Party. The jeweller's venue glittered with nominees toasting their call-up to the 2011 ceremony.  Jesse Eisenberg (The Social Network) , Noomi Rapace (The Girl with the Dragon Tattoo) mingled with those-who-need-no-introduction including Samuel L. Jackson and Annette Bening.

Elsewhere, Harry Potter 's Emma Watson - who'd later accept the Outstanding British Contribution To Cinema award - popped flashbulbs at a pre-Bafta party hosted by film lordHarvey Weinstein. 

 

 Emma Watson                                                                         Gemma Arterton

The party venue, Almada bar and restaurant in Mayfair, was chosen by Weinstein to celebrate the hugely successful production of The King's Speech. Almada soon swelled with the likes ofRosamund Pike, Dougray Scott, Vivienne Westwood, Neve Campbell and Ricky Gervais, doubtless still savouring his merciless Golden Globes performance. Later, much later, the party settled into AM phase at Mahiki.

 

Kevin Spacey Neve Campbell  and guest at Grey Goose Soho House party  

 

Bafta night itself warmed up with dinner at the event venue, Grosvenor House Hotel, where Sir Paul McCartney effortlessly took the attention from film lovelies such as Minnie Driver.

 

After Bafta...

Glen Tilbrook performs at Grosvenor House

 

With the ceremony over, the big party tickets were for the Grey Goose bash where the luxury vodka brand partnered with Bafta and private members' club, Soho House while the W Partywas thrown by Momentum Pictures and the Weinstein film company. The event was another feather in the cap of newly-launched host venue, W London Hotel.

The Soho House Grey Goose party was put together by Soho House's in-house event team. It later saw Neve Campbell and Jessica Alba sashay into the Grosvenor House ballroom while the hotel's suites filled up with Kevin Spacey, Colin Firth, Tilda Swinton, Tim Burton and Supporting Actress winner Helena Bonham Carter all taking time away from the main party noise.

 

 Colin Firth and Dimi Lezinska                                             Service with a Speech

 

That noise was tunefully administered by chief contributor Squeeze's Glen Tilbrook and his band belted out live numbers which kept the party very lively.

Grey Goose took the opportunity to remind the crowd why its nectar flies high among luxury vodka brands. A vivid and wonderful concoction of Grey Goose cocktails took their themes from the films of Bafta night thanks to chief mixer and ambassador, Dimi Lezinska. 

Lezinska offered cocktails such as 'Speechless' - a zingy mix of Grey Goose, Noilly Prat and Bombay Sapphire - in homage of The King's Speech and other filmic treats such as the True Grit-inspired  Wild West.

Guests party-hopped between Grey Goose Soho House and the celebrations at the new W hotel where Momentum and the Weinstein film company hosted.

 

Grey Goose altar; 2-metre high Bafta mask ice sculpture by The Ice Box 

 

At W, Colin Firth and Emma Watson presented themselves for some later-hour backslapping - slappers included Girls Aloud's Sarah Harding, model/ingenue Lily Cole and T4's Jameela Jamil.

And as the winners traipsed and tottered out into the London dawn they'd have done well to reflect on the power of their creations. The Bafta ceremony screened  from The Royal Opera House reportedly drew a shade under 5.5 million viewers, its highest average for seven years.

The King's Speech will go on to lead the Brit Oscars victory charge at the Kodak Theatre in Los Angeles. However, it's 'cut!' for the UK Film Council which seed-financed The King's Speech only to be put out to seed by the politicians - an irony among the Bafta night celebrations. British export-led economic recovery, anyone? 

Click to share thisClick to share this