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Nikki Beach At Cannes Film Festival

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Nikki Beach will be boosting the celebrations at the 70th Cannes Film Festival this week when the luxury lifestyle and hospitality brand hits its 15th anniversary in Cannes.

The global brand has been in attendance consecutively since its 2003 debut pop-up venue at the Festival, adding its own hedonist mix of music, dining, entertainment, fashion, film and art to Cannes’ premium partying.

Nikki Beach Cannes promises 2017 “to be the most elegant and entertaining year yet, with the pop-up playing host to a mix of soirees, candlelit dinners, private events, charitable cocktail receptions, press junkets and more.”

“Our first pop-up at Cannes, in 2003, feels like it was yesterday,” says Jack Penrod, founder and owner, Nikki Beach Worldwide. “Every year, we set out to create a destination that gives everyone a beachside location to chill out from their hectic schedules during the Festival, and every year, we come away with unforgettable memories.”

This time, Nikki Beach Cannes will partner with the Hollywood Foreign Press Association (HFPA) to host an event to honour “a charitable partner.” The HFPA will also offer a dedicated space within Nikki Beach Cannes for press interviews and will host lunches every day.

Previous celeb guests have included Robert De Niro, Morgan Freeman, Michael Douglas, Scarlett Johansson and Pharrell. Nikki Beach sponsors include Jacob & Co., Perrier Jouët, Elyx Vodka, Cointreau and Citroën Cars whose cars will be on display at the InterContinental Carlton at La Plage.

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Nikki Beach Cannes: 58 Blvd de la Croisette (at La Plage of the InterContinental Carlton Hotel) daily from May 17 - 28

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