Rimowa Joins LVMH
Rimowa, the luxury luggage and leather goods maker has announced a partnership with the LVMH Group making it the first German brand to join LVMH. Hannah Charlesworth
Founded in Cologne in 1898, Rimowa has become one of the quintessential houses for innovative, high-quality luggage over the course of the twentieth century. The business has built its reputation designing lightweight and easy to use luggage and RIMOWA suitcases today serve as the industry benchmark for German quality.
Since its creation by Paul Morszeck, innovation has been at the heart of Rimowa’s strategy. In 1937, his son Richard launched the first aluminium suitcase available on the market. The aluminium structure comprising parallel grooves makes the luggage instantly recognisable and has played its part in building the reputation of Rimowa among a sophisticated international clientele. His son Dieter designed the first waterproof metal case in 1976, since which time Rimowa suitcases have become the travelling companion of choice for the greatest filmmakers, photographers and journalists.
Since 2014, RIMOWA has also been developing its exclusive “Bossa Nova” range which combines lightweight polycarbonate with the elegance of leather. This suitcase is a tribute to the English artist and botanist Margaret Mee who devoted her life to painting and protecting plants from the Amazon. Rimowa donates a portion of its sales to the Association Saúde e Alegria which supports social projects in the Amazon.
More recently, in partnership with Lufthansa, the company has launched the Electronic Tag. This innovative feature simplifies baggage check-in by matching, with the use of a smartphone, the boarding card with a Bluetooth electronic tag integrated only within Rimowa suitcases.
Upon completion of the transaction with LVMH, Alexandre Arnault will be appointed co-CEO of Rimowa.