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Special edition Vogue in Tokyo

See below for editors’ ‘Who’s who’ ID

 

Vogue magazine’s global editors convened in Tokyo this month to raise money and morale in a special ‘Fashion’s Night Out’ event. Renowned designers and prestigious brands came together to sell glamour with proceeds going to Children Without Borders among other charitable initiatives. Chris Page (22 Nov 11)

 

Thousands of shoppers in Tokyo joined editors of Vogue from around the world following an official opening ceremony at the Omotesando Hills shopping centre with the Vogue editors, models, celebrities and designers including Christopher Bailey, Michael Kors, Giambattista Valli, Roberto Cavalli, Derek Lam, Lucien Pellat-Finet, Kris Van Asche, Peter Copping, Stuart Vevers, Ai Tominnaga and TAO, all took to the streets where over 400 brands were participating in this unique Fashion’s Night Out.

 

The shopping meccas of Omotesando, Aoyama and Harajuku, stores were hosted styling events, specially commissioned installations, designer appearances, limited edition items, as well as Fashion’s Night Out product on sale with proceeds going to Children Without Borders and other charities.

 

Brands participating included Prada, Burberry, Bottega Veneta, Louis Vuitton, Dolce & Gabanna, Ralph Lauren, Missoni, Tod’s, Emporio Armani, Dior, Sacai, Tommy Hilfiger, Rag & Bone, Gucci Comme des Garcons, Miu Miu, Loewe, Fendi and Chloe.  

 

The Vogue editors themselves became a star attraction, as they walked the streets from store to store among Tokyo’s style-conscious shoppers.

 

Anna Wintour and daughter Bee Shaffer take in Tokyo

 

Fashion’s Night Out was originally created by American Vogue editor Anna Wintour in 2009 to bring the magazine to its readers and help boost sales for designers and retailers.  Jonathan Newhouse, chairman of Vogue publisher Condé Nast International took things a few thousand miles further with his editors-together concept.

 

“We have come here from all over the world because we care deeply about Japan,” he said. “The Japanese love for beauty has inspired artists, architects, poets, film makers, fashion designers and editors. It is perhaps the reason why historically, Japanese people are the foremost consumers of fashion and luxury goods in the world.”

 

Originally created by American Vogue editor Anna Wintour in 2009 during the depths of the economic crisis, Fashion’s Night Out was born out of a desire to give joy to Vogue readers and to help improve sales for the designers and retailers of the fashion world.

 

Sponsors for Fashion's Night Out Tokyo included Audi Japan, American Express International, Inc., Perrier and Lenovo (Japan) Ltd. Partners include Japan Tourism Agency, Harajuku Omotesando Keyaki Organization.

 

The editors in the headline picture are:

Yolanda Sacrist, Spain (seated), Kirstie Clements, Australia (middle), Anaita Adajania, India (back), Christiane Arp, Germany (seated), Angelica Cheung, China (standing), Franca Sozzani , Italy (seated), Mitsuko Watanabe, Japan (standing), Anna Wintour, America (seated), Emmanuelle Alt - France (reclining), Alexandra Shulman, Britain (seated), Victoria Davydova, Russia (standing), Anna Harvey, representing Brazil and Greece (seated), Seda Domanic, Turkey (seated), Myung Hee Lee, Korea (seated), Rosalie Huang, Taiwan (standing), Eva Hughes, Mexico and Latin America (standing), Paula Mateus,Portugal(seated)

Shot by Frederic Aranda for Vogue

 

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