Tag: Aviation

The airline’s managing director of brands and customer experience discusses the advent of BA’s  new ‘First’ cabins, expected to land next year. Formerly chief operating officer of Jumeirah Group, here, Frank advances his thoughts on luxury concepts and brands with Abigail Parkin. Read more

Head of British Airways’ Brands and Marketing, Abigail Comber talks us through the making of ‘The Race’ advert which we’ve seen heavily aired on TV recently. Abi is responsible for the strategic development of the airline’s global brand and marketing activities, including advertising, sponsorship, brands, design, digital innovation, community relations and relationship marketing.

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