0

Time Flies At IWC 150th Anniversary

 

GENEVA: IWC Schaffhausen celebrated its 150th birthday and the launch of its Jubilee watch collection with a glittering gala night. Abigail Parkin

 

The Salon International de la Haute Horlogerie (SIHH) in Geneva saw some 800 guests join the party last night.They included IWC brand ambassadors and global stars such as actors Cate Blanchett, Dev Patel, Bradley Cooper and James Marsden, as well as sports personalities Valtteri Bottas and David Coulthard.

 

Cate Blanchett on the press carpet

 

IWC took the opportunity to show off its Jubilee collection comprising a total of 27 limited-edition watches from the Portugieser, Portofino, Pilot’s Watches and Da Vinci families.

 

 

The event was hosted by TV presenter Tess Daly with performances by Aloe Blacc, jazz drummer Eric Harland and singer Ronan Keating (headline pic) met with rousing applause. Brit Award winner Paloma Faith (above)  joined the musical throng fresh from the UK number one success of her album “The Architect”.    

 

John Helliwell of Supertramp and Aloe Blacc visit the IWC booth

 

A specially designed industrial booth at the SIHH paid homage to IWC’s since 1868 while presenting its Jubilee collection for viewing.

 

Blogging sensation and writer Kristina Bazan

 

The highlight feature of the trade fair booth was a gigantic time machine with digital display discs inspired by timepieces such as a Pallweber watch.

 

Model Adriana Lima 

Click to share thisClick to share this