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Welcome to Arena Birmingham

The Barclaycard Arena heralds in September with the name  ‘Arena Birmingham’ in a move to reflect the venue's location.

The Nooran Sisters (9 Sept), John Legend (20 Sept) and The Australian Pink Floyd Show (30 Sept) are scheduled to be among the first acts  to perform under the new brand name.

Barclaycard announced in 2016 that as part of a review of their sponsorship strategy across both Barclaycard and the broader Barclays Group, it planned to move away from long-term naming rights with the venue.

Managing director for the NEC Group Arenas, Phil Mead said: “Much of what we have achieved is down to the support of Barclaycard who have been an excellent partner since 2012, but we are now entering another exciting era with Arena Birmingham, as it’s transformed into a destination in its own right within the city.  The construction of the LEGOLAND® Discovery Centre Birmingham is already underway, we are a principle venue of the Birmingham Commonwealth Games 2022 bid, and will be hosting a roster of great events throughout the rest of 2017/18.”  

The Arena has become one of the busiest large scale indoor sporting and entertainment venues in Europe, staging everything from sports events to concerts, entertainment spectaculars, business conferences and exhibitions, benefiting from its position at the heart of the UK.  Alongside its sister venue, Genting Arena, the NEC Group Arenas provide the ultimate arena customer experience, attracting over 1.5 million visitors annually.

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