Wimbledon blushes for charity
This Tuesday will see Wimbledon appear in a rose-tinted haze as the latest Keith Prowse social media campaign Thinks Pink! Abigail Parkin (24 Jun 11)
It forms part of Cancer Research UK’s initiative to use sport and entertainment to help fund research into beating cancer and Keith Prowse will raise funds at The Championships, Wimbledon.
Guests at The Gatsby Club are being invited to dress in their best pink outfits on Tuesday 28th June to help raise funds. A 20 per cent share of each package with No. 1 Court tickets booked for the day in The Gatsby Club will also be donated to the charity.
“We’re very pleased Keith Prowse has come on board to help us beat breast cancer. The proceeds from Ladies’ Singles Quarter-Finals Day will help us carry out vitally important research and we’re very proud to be associated with one the world’s most iconic sporting events.” Claire Rowney, head of corporate partnerships at Cancer Research UK.
The social media campaign is set to see guests tweeting photos of their pink outfits direct from the event. Guests tweeting with the hash tag #pinkwimbledon over the course of Ladies’ Singles Quarter-Finals Day at the All England Lawn Tennis Club are in with a chance of winning a bottle of pink champagne.
“Championship Fortnight is always a sight to behold and that is even more the case this year as we invite guests to show their pink side for Cancer Research UK’s research into breast cancer. Using phones is sometimes considered bad manners at the dinner table but on Tuesday 28th June we hope to see smartphones at the ready for tweeting!” Ted Walker, head of marketing at Keith Prowse.
Guests at The Gatsby Club, which recently starred in Michel Roux’s Service on BBC2, will enjoy an exclusive three-course menu designed by Michel’s father, Michelin-starred Chef Albert Roux.