Air New Zealand Boeing unveils The Hobbit livery

This morning saw raised eyebrows among airline pilots at Heathrow when an Air New Zealand aircraft docked into place. Bearing imagery inspired by The Hobbit: An Unexpected Journey the Boeing 777-300 plane had flown in to to take the cast of the film to the global premiere in New Zealand. Sat Bal (25 Nov '12)

The Hobbit: An Unexpected Journey has its global premiere on 28 November in New Zealand and the promotional machine is gearing up for the New Line Cinema and Metro-Goldwyn-Mayer Pictures (MGM) production.  

Kiwi director Sir Peter Jackson is at the helm again and said, “It’s wonderful to see such a stunning image to celebrate The Hobbit: An Unexpected Journey on one of Air New Zealand’s largest international aircraft. It’s a unique representation of the innovation and creativity of New Zealanders and a great opportunity to show off the incomparably beautiful landscape of this country.”

Air New Zealand is the official airline of ‘Middle-earth’ and the striking film-based livery stretches across the Boeing’s fuselage, guaranteeing exposure. “This aircraft is going to excite passengers and fans of Sir Peter Jackson’s award-winning cinema fantasies alike when it begins regular Air New Zealand services between Auckland, Los Angeles and London from this evening,” said Air New Zealand CEO Rob Fyfe. “New Zealand is the home of Middle-earth and The Hobbit movies will be hugely important to New Zealand’s tourism industry in the next couple of years as international tourists are inspired to come and see and experience for themselves the landscapes which have shaped the movies. We are thrilled to see so many international visitors booked to travel to Wellington for the world premiere ofThe Hobbit: An Unexpected Journey; we want them to experience the magic of Middle-earth as soon as they set foot on this aircraft.”


In-flight entertainment on Air New Zealand

Sue Kroll, Warner Bros. Pictures’ president of worldwide marketing was also upbeat. “Air New Zealand has already proven their creativity and innovation with their delightful Middle-earth-inspired safety video, and now this extraordinary aircraft wrap,” she said.

The airline launches a second flying billboard next year with another of its long-haul aircraft to celebrate the second film in the trilogy, The Hobbit: The Desolation of Smaug. The three films tell a continuous story set in Middle-earth 60 years before The Lord of the Rings which culminated with the Oscar-winning The Lord of the Rings: The Return of the King.  

Earlier in the month, Air New Zealand released its most popular in-flight safety video to date. An Unexpected Briefing, which was created by the Academy Award-winning Weta Workshop and starred cast and crew members from The Hobbit: An Unexpected Journey, as well as fans and Air New Zealand’s own cabin crew and pilots. It has become a global hit with almost 10 million views on YouTube since its release on 1 November.


The Hobbit: An Unexpected Journey - Production credits


Sir Peter Jackson and the cast


Screenplay  Fran Walsh, Philippa Boyens, Peter Jackson & Guillermo del Toro

Producers  Peter Jackson, Carolynne Cunningham, Zane Weiner & Fran Walsh

Executive producers  Alan Horn, Toby Emmerich, Ken Kamins & Carolyn Blackwood

Worldwide theatrical distribution Warner Bros. Pictures

International distribution MGM


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