Alice in Wonderland premiere

London’s Leicester Square Odeon set the scene for the royal world premiere of Disney and Tim Burton’s 3D fantasy Alice in Wonderland yesterday.  Star Johnny Depp led the cast at the event ,which was held in aid of The Prince’s Foundation for Children & the Arts, while the publicity drive was led by DDA, the renowned film PR specialist.  Abigail Parkin (26 Feb 10)

Who was there?
The film’s all-star cast – including Johnny Depp as the Mad Hatter, Anne Hathaway as the White Queen, Helena Bonham Carter as the Red Queen, Mia Wasikowska as Alice and comedian Matt Lucas as Tweedledum and Tweedledee  along with  director Tim Burton.  They were joined by HRH The Prince of Wales and The Duchess of Cornwall. 
 Prince meets pirate     
Red carpet talent also included Alan Rickman (Absolum the caterpillar), Paul Whitehouse(The March Hare), Timothy Spall (Bayard), Barbara Windsor (Doormouse) andChristopher Lee (the Jabberwock).
What they said… 

I’m a huge fan of the book. It’s such a beast in terms of invention, of literary achievement. I truly believe that Lewis Carroll would be ecstatic because the movie is done with such respect and is rooted deeply in the original material. This story by Carroll, along with the characters, under Tim Burton’s vision is a real treat. It’s amazing having worked with Tim coming up on 20 years, I’ve had the opportunity to see him grow. He’s so unique and so special and such a brilliant filmmaker. Anything Tim wants me to do is a real honourJohnny Depp

“It somehow taps a subconscious thing. As a movie, it’s always been about a passive little girl wandering around a series of adventures with weird characters. There’s never any kind of gravity to it. The attempt with this was to take the idea of those stories and shape them into something that’s not literal from the book but keeps the spirit of it.” Tim Burton

“Now as a girl on the cusp of adulthood, Alice goes back. And there she discovers that the real name of the world is Underland.”  Linda Woolverton, screenwriter
“Tim Burton is, in his own way, a modern-day Walt Disney.There’s no one else like him. And ‘Alice’ really spoke to Tim—that idea of Alice and her journey, going someplace else to find out who she really is.”  Suzanne Todd, producer
“As cool as ‘Alice’ is, it needed to be reinvented. Tim’s created a whole new world for Alice to live in. The tone is a little more grown up. There isn’t a little girl in a blue and white dress.” Jennifer Todd, producer

“The illustrations for the original printing of the book became a pretty decent roadmap for us.  Those became our imprint for Alice’s flashbacks in the movie, whereas what ends up happening in Underland is definitely a more Burtonesque version.”   Todd Cherniawsky, art director

“The combination of the 135-year-old best seller, Alice in Wonderland, Tim Burton, Johnny Depp, Disney and 3D make this an irresistible and ‘must see’ movie event.”  Richard Zanuck, producer
Johnny Depp                                        Prince Charles and Avril Lavigne
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