Cannes Film Festival

Johnny Depp and Penelope Cruz at the Pirates of the Caribbean: On 
Stranger Tides official screening.

The red carpet at this year's Cannes Film Festival is finally rolled up as US director Terrence Malick makes off with the 2011 Palme d'Or for the Tree of Life. We party-hopped to find that the auto, jewellery and luxury drinks sectors stayed at the forefront of event sponsorship and placement. (23 May 11)

The Cannes jury was led by president Robert De Niro and included Jude Law and Uma Thurman in what was roundly acknowledged as a very strong 2011 competition.

Ultimately it was the Brad Pitt and Sean Penn-led coming-of-age film The Tree of Life which took the honours, although critical opinion was divided. Its painfully shy director, Terrence Malick, turned his back on all the Cannes glamour by nominating his producers to accept the Palme d'Or on his behalf.

Antonio Banderas and Salma Hayek promote Puss in Boots at Carlton Beach.

In another curious twist director Lars von Trier wanted to attend the ceremony but was banned after an earlier furore over inappropriate Nazi jokes and expressing some sympathy for Hitler. Kirsten Dunst was named best actress for her role in von Trier's Melancholia. She did pick up the award and thanked “…the Cannes film festival for letting it [Melancholia] still be in competition."

As always parties dotted the Cannes night like French fireflies. So what happened – and where?


Angelina Jolie stepping out the Renault Latitude (official car of the festival).

On the corporate side, Renault transported the film talent and production in various models including the Renault Latitude, the official car for the event. Its electric Renault Fluence Z.E. was in Cannes a few months ahead of its launch conveying passengers around in utter silence.

Charging stations were installed in the Palais des Festivals to ensure that celebrities’ cars were fully powered for the Cannes Croisette.

Elsewhere Lancia cars staged their “This Must Be The Place” party in Cannes.


(L) Courtney Love 

(R) Gwen Stefani at Plage La Mandala for the Lancia party. 

Belvedere & Duran Duran

Duran Duran's Roger Taylor & Nick Rhodes, Belvedere President Charles Gibb, John Taylor, Simon Le Bon and Tamara Gibb at the European launch of Belvedere RED .(Dave M.Benett/Getty)

The evergreen Duran Duran pulled in the audiences for the European launch of Belvedere REDvodka at the legendary VIP ROOM. Following in the footsteps of music icons Debbie Harry and Grace Jones, Belvedere Vodka brought the Grammy award-winning group to entertain the party crowd with a whooping performance.  

Belvedere created a new special edition bottle to help raise proceeds for the Global Fund, the world’s leading financier of programs to fight AIDS, Tuberculosis and Malaria™.

(L) Jude Law and Jean Roch at the Belvedere RED party in Cannes (Dave M. Benett/ Getty) 

(R) Property entrepreneur Robert Tchenguiz (right) (Dave M. Benett/Getty)


Guests at VIP ROOM sipped classic Belvedere cocktails and swayed to a set from one of the world’s most successful bands.

Duran Duran toasted the launch of their own new tour at the event. The band told us, “With the UK launch of our All You Need Is Now World Tour just days away, we are thrilled to be able to come to Cannes - to perform in support of Belvedere RED The fight against HIV/AIDs is a problem that affects every single one of us - and we are always delighted to find ways in which we can make a contribution.”


10th year party for de Grisogono

Geneva-based jeweller de Grisogono celebrated 10 years in Cannes and lit up the Croisette in the company of numerous celebrities for its famous Eden Roc evening on May 17th..

For its tenth soirée at the Eden Roc, de Grisogono set the Cap d’Antibes on fire with a “Gypsy Chic” themed evening. Fawaz Gruosi, president and founder hosted over 800 guests for the event.

Among the throng were Naomi Campbell, Bianca Balti, Adriana Karembeu, Karolina Kurkova, Rob Lowe, Emmanuel de Savoie and his wife Clotilde Coureau, Goldie Hawn, along with Quincy Jones – all faithful friends of the brand.

The Gypsy theme welcomed guests onto a red carpet lined with candles and flaming torches. This set the scene for the brand’s Gypsy and Zigana jewellery collections featuring bold shapes and fluid movement set within colourful precious stones.

(L) Georgina Chapman and Co-Chairman of The Weinstein Company Harvey Weinstein arrive for de Grisogono dinner at the Eden Roc hotel (R) A de GRISOGONO customised Maybach

Over cocktails, guests had a chance to discover the latest de GRISOGONO collections, while the Black Eyed Peas Boys accompanied by the Gold Singers and by Tonino & the Gipsies set light to an already buzzing room.A “Flaming Fun” show entertained the audience during dinner, which finished with a giant birthday cake carrying 10 candles that were blown out with the founder of de GRISOGONO in the company of his friends.

Maybach de GRISOGONO 
To celebrate the brand’s 10th year at Cannes, Fawaz Gruosi unveiled a customised Maybach alongside Patrick Marinoff, CEO of the prestigious car marque. Presented by 10 models, the Maybach customised by de GRISOGONO is every inch a work of art in itself. The luxurious ride featured Fawaz Gruosi’s initials engraved in black diamonds on the leather upholstery of its rear armrest. Other details include dashboard counters rimmed with white diamonds, as well as the signature de GRISOGONO scrolled motif featured on the car’s veneer trim.
Later the night sky above the Croisette dazzled with a firework display that signalled performance time for Will I.Am and the Black Eyed Peas. As DJ he then kept guests dancing until dawn broke and dispersed the soirée. 
Cannes Film Festival Winners:
Palme d'Or
Winner: ‘The Tree of Life’ (Terrence Malick)

Grand Prix
Winner: ‘The Kid With a Bike’ (Jean-Pierre and Luc Dardenne) and ‘Once Upon a Time in Anatolia’ (Nuri Bilge Ceylan) – shared between them

Jury Prize
Winner: ‘Polisse’ (Maiwenn)

Best director
Winner: Nicolas Winding Refn for ‘Drive’ 
Best screenplay
Winner: Joseph Cedar for ‘Footnote’
Best actor
Winner: Jean Dujardin for ‘The Artist’

Best actress
Winner: Kirsten Dunst for ‘Melancholia’ 

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