Brand Launches


Aston Martin Parks in Shanghai

Aston Martin China

The 16th Shanghai International Automobile Industry Exhibition has created firsts for Aston Martin Lagonda. Its innovative DBX Concept and exclusive Lagonda Taraf got their first showing in China, indicating Aston Martin’s commitment to the market. Sat Bal (21 Apr’15)

The luxury brand’s CEO Dr Andy Palmer oversaw the display of handcrafted luxury sports cars in Shanghai with each model on display representing a distinctive and differentiated story for Chinese customers. The emphasis is clearly on a decade-hence future as exemplified by the DBX Concept.

“With its unique fusion of high luxury and advanced technology along with its day-to-day practicality, the DBX Concept is a piece of fresh, bold thinking about how the high luxury GT sector may evolve,” said Dr Palmer. “It is our first all-electric, all-wheel drive car, showcasing the brand’s world-class engineering and design capabilities, and we believe this type of product will be particularly appealing to customers in China.”

The Shanghai exhibition also provided an opportunity to communicate Aston Martin’s “Second Century” plan which will see every model in the current line-up replaced and up to three new models lines will be added by the end of the decade in what the carmaker says is the largest investment plan in its 102 year history.

 “I have challenged not only convention but also my team to investigate an electric version of the Rapide, a product which will undoubtedly be attractive for the China market. Our relationships with leading Chinese companies such as Hanergy and now with Letv shows the potential to connect British craftsmanship with the very latest in Chinese technology,” added Dr Palmer.

The Lagonda Taraf will be limited to a global production run of just 200 super-saloons and draws inspiration from the highly sought-after William Towns-designed Lagonda of 1976. The model will further benefit from the growth of Q by Aston Martin, the bespoke personalisation service which aims to cater for customers’ interior design whims to create ultra-personalised luxury sports cars for an increasing number of Chinese customers.

In Shanghai guests on the show stand were able to take a closer look at the wide array of options available through the Q by Aston Martin service.  They could also take heart from the fact that the new eight-speed models on display at the Aston Martin stand – the Vanquish and Rapide S – are now available to order in China along with the Lagonda Taraf.

The latest versions of the Vanquish and Rapide S feature the new state-of-the-art ZF Touchtronic III 8-speed automatic transmission and show improvements in all major areas of the cars’ performance and fuel economy. Both models can reach top speeds in excess of 200 mph.

 “The China auto show debuts of the DBX Concept and Lagonda Taraf at Auto Shanghai 2015 are a clear signal that China is an increasingly significant market for Aston Martin,” said Michael Peng, president of Aston Martin China. “In the second century, we will continue to place a high importance on China and its growing number of discerning luxury sports car enthusiasts.  We have stable and long-term relationships with our China dealer partners who represent the brand in 15 key cities on the Mainland, and we will work with these partners to continue to deliver first-class services to our valued Chinese customers.”


Inner Sanctum

Dating clubs often evoke images of tacky pick-up joints with an uneven  ratio of men and women, featuring liberal levels of alcohol. London’s The Inner Circle aims to change all of that with the launch of  its dedicated singles bar. Hannah Charlesworth  (1 Apr’15)   Read more


Bonnie May Events Launches

For those of us who have wandered backstage at big music events over the years, chances are that we enjoyed a Bonnie May lunch. Now Bonnie has launched her new venture enterprise, Bonnie May Events, seasoned with more than 25 years’ experience. Sat Bal (22 Jan’15)   Read more


The Hospital Club Launches 15 Bedrooms

The Hospital Club’s reputation as a creative hub is to be enhanced with the opening of 15  bedrooms in January. Sat Bal (15 Dec’14)   Read more


Eva Green Stars in Campari 2015 Calendar

Actress Eva Green’s vintage glamour is the focus of Campari’s 2015 calendar shoot. The images have just been released and should ensure that this is one of the more surreal and stylish of 2015’s calendars.  Sat Bal (6 Nov’14)   Read more


Sting Buys Battersea

News comes from New York that Sting and Trudie Styler have bought an apartment in the Battersea Power Station development as their new London home. The announcement was made  at a launch party at Canoe Studios in Manhattan last night.  Sat Bal (30 Oct.14) 

Read more


Virgin, Rudimental (& Us) Take off!

What happened when Virgin Atlantic wanted to celebrate its 30th birthday? Two bands and a one-off exclusive performance at 35,000 ft, of course! Sat Bal boards Virgin Atlantic's 787 for the gig of a lifetime.

Our publicity arm Red Carpet Media Networks united with our favourite airline-of-the moment and fave band, Rudimental, who we'd interviewed at a recent awards show. Add event organiser Macky Drese (MD of Harmonic Events to the mix and you have yourself a show in the nose of a Boeing 787!

The #FlightDecks event was live-streamed via the plane’s wifi to an audience of thousands online as the flight took an audience of competition winners fans and VIPs from London to Atlanta. The publicity objective was to platform its new 787 aircraft,  named ‘Birthday Girl’ as a celebration of the brand’s 30th birthday.

Rudimental performed their hits in a specially redesigned Upper Class bar, taking the show up and down the aisles of the 787. They then joined Gorgon City for a DJ collaboration as the plane flew across the Atlantic.

DJ Locksmith took to the on-board PA system to get passengers dancing and the s how finale saw both bands walk the length of the plane accompanied by trumpet players and live vocalists as guests sang along.

The event faced several challenges in being held in an aircraft. The wifi onboard was unique, using satellite rather than terrestrial link-ups. Also the live-streaming had to scheduled to avoid blackspots over the Atlantic to keep performance continuity.

"We also set up our own wireless network onboard to make sure the music speakers worked throughout the plane," said Macky Drese. "Plus all the tech we brought had to undergo rigorous testing to get security clearance too."

Meigan Terry, director of communcations at Virgin Atlantic, added: "We christened our new 787, Birthday Girl, in Virgin Atlantic style and were thrilled to have both Rudimental and Gorgon City onboard with us."

"Both Rudimental and Gorgon City gave once-in-a-lifetime performances at #FlightDecks and we’re delighted that we could make this happen and could share it with music fans all over the world thanks to the innovative technology of the 787."


'Vertu for Bentley’ smartphone launch


Is your Bentley missing something? Chances are it could be the new ‘Vertu for Bentley’ smartphone launched this week. The €12,500 smartphone is the first joint product release from the new five-year partnership of the two British luxury brands. Chris Page (16 Oct’14)    Read more


Salmontini Opens in Belgravia

Belgravia’s new Salmontini restaurant opened to a celebrity fanfare last night with guests eagerly sampling the venue’s signature sea fare. Kelly Valla (16 Oct’14) Read more


Jack Daniel’s Goes Bespoke

September marks the birthday of Jack Daniel’s and the whisky giant is celebrating with The Single Barrel Standard: a new opportunity to acquire a barrel of around 250 bottles at £13,500. Hannah Charlesworth (15 Sep’14)  Read more