Claridge’s teams up with DvF

Diane von Furstenberg is no stranger to dynastic marriages and this June sees the fruits of her liaison with Claridge’s in Mayfair. Sat Bal (15 May 10)



The businesswoman and philanthropist makes her interior design debut at a series of
rooms and suites at Claridge’s which will see the hotel unveil her ‘DVF’ style of prints and bold colours as well as original pieces of furniture. 

Claridge’s and Diane von Furstenberg’s nascent relationship dates back to the 1970s when the latter tasted independent success. “One of my fondest memories was when I was in London as a young, independent businesswoman and stayed at Claridge’s,” she recalls. “I knew I had made it. To me, Claridge’s is the most glamorous hotel in the world; I regard it as my home away from home. I am honoured to become part of the hotel’s legacy and rich design history."

Indeed, past DVF collections have been inspired by the landmark hotel, owned by Maybourne Hotel Group whose elegant complement includes The Connaught and The Berkeley. 

 “For more than a century, Claridge’s has stood as an emblem of timeless glamour,”
commented Stephen Alden, CEO Maybourne Hotel Group. 

“Our collaboration with the talented Diane von Furstenberg is the latest storyline within our history of forward-thinking design,” Stephen Alden, CEO Maybourne Hotel Group. “Diane’s personal love and passion for Claridge’s provides a unique perspective which she will draw upon in executing her creative vision.”

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