Diamond Days

Jeweller 77 Diamonds has claimed a world first by firing a diamond worth £12,000 into space. Treasure hunters are alerted that it’s landed within a five- mile radius of the village of Lea, Gainsborough - and is still unclaimed. Hannah Charlesworth (13 Aug’14) .

In a secret suburban location, 77 Diamonds and the UK Civil Aviation Authority (CAA), launched the high value diamond into space for what is set to be the most exhilarating search of all time.  

The diamond, mounted on a steel rod frame attached to a helium balloon, rose above the earth until the atmospheric pressure at the edge of space caused the balloon to pop. It was in the air for over 150 minutes, and travelled around 60 miles.

 The stunt is to promote the jewellery retailer’s interactive universe, Diamonds in the Sky, which invites users to populate a virtual night sky with thousands of stars – each one unique and named after someone or something special. 

Tobias Kormind, co-founder of 77 Diamonds, said: “We are very excited about the launch. What better way to raise awareness of our virtual universe than by actually making it a reality and putting a diamond in the sky for the first time ever. 77 Diamonds has a long history of helping people to find the perfect diamond for an extra-special event in their lives. With Diamonds in the Sky, we wanted to explore the parallels between diamonds and stars in an imaginative and engaging way.” 

Once it reached the optimum height, the atmospheric pressure caused the balloon to burst and the diamond slowly descended back down to earth, ready to be found by one lucky winner.

 Using top of the range technology, 77 Diamonds has been tracking where the balloon was destined to land via GPS. It’s been revealed that the diamond has landed within a 10 mile radius of the village Lea, Gainsborough, and the general public is now being asked to join in the hunt to be in with the chance of winning the exclusive diamond prize.


Click to share thisClick to share this