March 3, 2014 Posted by admin in Events

Krug's Sweet Symphony

Flutes of Krug and orchestral flutes harmonise next month in an immersive pop-up exhibition staged by the champagne brand and London’s Philharmonia Orchestra. Abigail Parkin (3 Mar'14)

The House of Krug is celebrating the annual recreation of Krug Grande Cuvée with an experiential event that parallels the conducting of a symphony orchestra with the creation of Krug Grande Cuvée champagne. 

Guests will walk through the exhibition with a glass of Krug Grande Cuvée and discover more than a 100 of the tasting notes which helped compose it while some of the world’s most talented musicians perform classical music.

A film of the collaboration features the Philharmonia performing Stravinsky’s The Rite of Spring while Krug demonstrates the elements that make its Grande Cuvée such a desirable champagne.

 The film footage and exhibition, in London's Shoreditch, take visitors on a journey that simplifies the worlds of music and champagne.

Every year in Reims, cellar master Eric Lebel and a tasting committee choose 120 wines  from more than 400 individually-tasted wines, from over 10 different years, to blend in the recreation of Krug Grande Cuvée.

 Elsewhere Esa-Pekka Salonen, principal conductor and artistic advisor of the Philharmonia Orchestra conducts more than 100 musicians in the digital installation RE-RITE. Performers blend over 30 different instruments to realise Stravinsky's masterpiece.

 Experience the event; Shoreditch 7-11 April

 £60/person, two flutes of Krug and musical experience of an hour and a half.

 See www.krug.com


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