The automotive red carpet belongs to Maserati today at the Turin Film Festival. The luxury car brand is official sponsor of the event which will create visibility for The House of Trident’s new Quattroporte. Chris Page (22 Nov’13)

 The 31st Turin Film Festival continues until the end of the month and follows up Maserati’s debut as main sponsor of the recent Venice International Film Festival. As before actors and directors will be whisked between the Agnelli Auditorium in Lingotto and the 11 screening venues that will host over 100 films in  Turin. Film festivals ensure that luxury brands get global exposure as depicted in our headline image of  Scarlett Johansson emerging from a Maserati at the Venice Film Festival.

The new Quattroporte, flagship of the Trident Marque, represents the sixth generation of the 1963 model. The sleek saloon is bigger and lighter than its predecessor and merges leading luxury with Maserati  sportiness.

The Ghibli is the first model in the history of Maserati in the Premium Executive E segment. It is now available with twin turbo V6 petrol engines of 330 and 410 HP and an all-wheel drive version, the Ghibli S Q4.

In Turin, Maserati is holding court with a representation lounge - headquarter of meetings with press, TV and business delegates that will welcome celebrities and film talent. Maserati is also present in the public area of Piazza Castello, where the latest models of the Trident Marque are set up.

 In sponsoring the 31st Turin Film Festival, Maserati consolidates its historical relationship with the world of cinema, which started with Cronaca di un amore (Story of a love affair), the 1950 film directed by Michelangelo Antonioni. The film featured the charming Lucia Bosè and an equally elegant Maserati A6 1500, the first granturismo of the House of the Trident.

Just a few months from the start of celebrations for its centenary, Maserati is a company in rapid expansion. It has presence in 65 markets worldwide and is set on confirming the brand’s role as an international ambassador of Italian excellence – as will no doubt be confirmed by the VIP guests that are conveyed in the new Quattroporte and Ghibli in Turin.


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