MTV shares broadcast rights with Channel 5 to reach 25M UK households

As Red Carpet prepares to attend this weekend’s MTV EMA in Glasgow we learn that both MTV and Channel 5 will broadcast the international music awards show ‘live’ simultaneously  for the first time this year. Chris Page (4 Nov’14)

The MTV EMA, which is being hosted by Nicki Minaj at the SSE Hydro in Glasgow on Sunday 9th November, will be broadcast with a one-hour time delay at 9pm GMT on both MTV UK and Channel 5.

It means the awards show will be available to view free-to-air on Channel 5 in more than 11 million Freeview homes, as well as via MTV or Channel 5 in UK TV households which subscribe to Sky, Virgin Media, BT Vision or Talk Talk. 

 The deal to share UK broadcast rights follows the takeover of Channel 5 by MTV’s international parent company, Viacom International Media Networks (VIMN), completed last month.

David Lynn, president of VIMN UK, said: “This is a fantastic opportunity to give access to the MTV EMA to the widest possible UK audience and let everyone share in the excitement of one of the hottest nights in music. It’s another example of how our high-quality content can be shared and promoted between our channels to the benefit of all.”

 Confirmed performers this Sunday include Calvin Harris, Charli XCX and Ed Sheeran while rock legend Ozzy Osbourne will attend to accept the Global Icon Award.

Fans can vote now for their favourite artists at mtvema.com until 8 November 

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