Tag: MTV


Red Carpet mag at the MTV Europe Music Awards


The city of Belfast was effectively rebranded this week by MTV for its 2011 EMA event. Red Carpet  went behind the scenes and before the stage to watch Lady Gaga confirm her status as the first lady of pop at Belfast’s Odyssey Arena.  Sat Bal (9 Nov 11)

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Red Carpet parties at MTV EMA, Belfast

Katy B at EMA aftershow party


MTV EMA parties have, in the past, inspired ritualised behaviour among its media guests. For Red Carpet it’s gone something like this: leave the EMA show, head to MTV’s big aftershow party at a cavernous venue, enjoy Mojitos, music and chit-chat, then join media buddies at various record company parties dotted around the host city. But this time, in Belfast,the MTV parties were the place to be…Lady Gaga, Selena Gomez and Justin Bieber were all in MTV party circulation. Ben Hack (pictured below) tells Sat Bal about the parties that no-one wanted to leave.(4 Dec ’11)  

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MTV talks the 'walk with Red Carpet

Russell Samuel, Vice President, Creative Planning & Services, Be Viacom

A global music event on the scale of the MTV Europe Music Awards (or EMA as it’s now known) has a couple of important variables to distinguish: exposure and engagement. Exposure is relatively simple when the world’s press is eagerly feeding show footage and reports to audiences around the globe.

Engagement is another matter. The numbers and logistics make true fan-event-partner interaction necessarily remote. Or do they? MTV’s Russell Samuel was tasked to prove otherwise and transform fans from passive voyeurs into active participants. Here, he discusses his bridging initiative, Fanwalk, with Sat Bal.


What’s your role at MTV?

I’m responsible for BE VIACOM’s international commercial brand partnerships from a creative planning and services perspective, including the management and activation of our pan-international MTV EMA award sponsorships, of which the Fanwalk was one.

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The MTV Fanwalk - Red Carpet

“Passion rebuilds the world for the youth. It makes all things alive and significant.”      Ralph Waldo Emerson


In 2008 MTV stirred the passion of young music fans the world over – an enthusiasm that was harnessed and made manifest through an initiative dubbed ‘Fanwalk’. This initiative both tested and nurtured MTV music fans by putting them through their paces with a gruelling walk from London to Liverpool.  The carrot? A ticket for each selected Fanwalker to attend the 2008 MTV Europe Music Awards.  Sat Bal (10 Dec '11)


Liverpool was the host city in 2008 and MTV wanted a way of measuring fans’ enthusiasm for its big awards show. That metric became the Fanwalk and it has since evolved into a 360-degree engagement between MTV and its fans and, more significantly, between the fans themselves. 

Here’s how…

The Fanwalk proceeds

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MTV EMA Production A-list


The biggest names in music and the glamour of the MTV EMA keeps billions of TV viewers tuning in every year. But audiences don’t see the army of suppliers and production teams that make the whole event possible.

Stage and set designers, venue hosts, PR,sound engineers, dance choreographers…without whom artists would probably still be miming songs in their bedroom mirrors.  Red Carpet spoke to some old friends and new faces backstage about their involvement at the Belfast’s MTV Awards show.  Sat Bal (10 Nov 11)

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MTV Europe Music Awards

The 18th MTV Europe Music Awards took Belfast by storm this weekend. We were there to capture the spirit of the event and its parties. Full report to follow. Sat Bal (8 Nov 11)

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MTV EMA Winners

In Berlin, Red Carpet watched U2 and Jay-Z (above) storm the Gate while Beyoncé emerged as the major winner of the evening at the 2009 MTV Europe Music Awards (EMAs) with three EMA trophies; Best Female, Best Song and Best Video - at Berlin's O2 World on 5 November. Sat Bal (9 Nov'09)

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Red carpet on MTVs red carpet

The MTV Europe Music Awards were broadcast live from Berlin's 02 World arena last Thursday on bonfire night. Red Carpet flew to the host city to review the event which was hosted, once again, by Katy Perry.

The dominant EMA theme was the 20th anniversary of the fall of the Berlin Wall and U2's surprise performance with rapper Jay-Z at the Brandenburg Gate. Oh - and David Hasselhoff's sequinned jacket.
Naturally, events like this are about the music and the performers. 

Sat Bal spoke to them as the talent filed onto the red carpet. (9 Nov '09)

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