Vanity Fair - Gucci & de Grisogono parties - Cannes Film Festival

While the film fraternity indulged in the annual back-pat that is the Cannes Film Festival, marketers seized the 63rd Festival opportunity to host a series of positioning events for luxury brands.  Sat Bal revisits the Côte d'Azur (21 May 10)

On 15 May Gucci creative director Frida Giannini and Vanity Fair editor Graydon Carter co-hosted a party for veteran director Martin Scorsese, also marking the 20-year anniversary of The Film Foundation.  There was no doubt about the identity of the hosts  - their brands were made clear in the swimming pool with names floating in outsized letters. 

Other big names took their places at the intimate dinner (courses of asparagus tips, mashed potatos, baked bass, and risotto with truffles and purple artichokes) hosted by the venerable Hotel du Cap- Eden-Roc on Cap d'Antibes. The party that followed was besieged by guests in Gucci led by Jennifer Lopez who wore a pale grey silk one-shoulder cocktail dress. She was joined by festival jurors Tim Burton (jury president), Benicio Del Toro and Gael Garcia Bernal. The guest list was wall-to-wall jetset, business and entertainment as the Red CarpetPictures section depicts.

A couple of nights later de Grisogono, the prestigious watchmaking and jewellery brand, mixed business with pleasure in association with Maybach, once again at Eden- Roc. The ‘Crazy Chic’ night allowed guests  to view the latest designs of de Grisogono founder and president, Fawaz Gruosi. The event also celebrated the 10th anniversary of his Instrumento N°Uno watch collection, with its bold Pop Art outlook.

A splendid dinner later took place at Eden-Roc restaurant in décor of subtle hues of white and blue. The party started in earnest when Gruosi’s friend Cheryl Cole performed to the audience which included Lionel Richie, former racing grandee Flavio Briatore and Meg Ryan.
As well as the fine jewellery on display the party set the scene for the unveiling of the new Maybach whose luxury vehicle credentials made a perfect fit for this soirée.  



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